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All Journal Participative Journal (PJ) : Jurnal Pengabdian Pada Masyarakat
Satriani, Ratna Ekawati
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Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Peningkatan Kapasitas Pemasaran Petani Melalui Pelatihan Komunikasi Bisnis di Desa Guci Kabupaten Tegal Budiyoko, Budiyoko; Dharmawan, Budi; Satriani, Ratna Ekawati; Widyarini, Indah
Participative Journal: Jurnal Pengabdian Pada Masyarakat Vol 5 No 1 (2025): Journal Participative
Publisher : State Islamic University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55099/participative.v5i1.146

Abstract

Enhancing farmers' marketing capacity in rural areas has become crucial in facing the increasingly dynamic market competition. This community service activity, in the form of business communication training, is aimed at improving farmers' ability to market their agricultural products. The training sessions were designed to deliver fundamental business communication techniques, public speaking skills, and digital marketing strategies, followed by role-play activities to practice communication and public speaking. Vegetable farmers in Guci Village, Tegal District, who participated in the training, demonstrated high enthusiasm throughout the event. During the role-play sessions, it was observed that the farmers' confidence and communication skills in public speaking improved. This initiative is expected to significantly contribute to enhancing farmers' capacity and the effectiveness of agricultural product marketing in Guci Village, while also optimizing the use of digital technologies to increase their competitiveness in an increasingly complex market
Co-Authors Budi Dharmawan Budiyoko, Budiyoko INDAH WIDYARINI