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All Journal CEMARA TIJAB (The International Journal of Applied Business) Journal of halal product and research (JHPR) Jurnal Layanan Masyarakat (Journal of Public Service) Jurnal Pengabdian kepada Masyarakat Nusantara Kirana: Jurnal Komunikasi dan Penyuluhan Pertanian Participative Journal (PJ) : Jurnal Pengabdian Pada Masyarakat SRIWIJAYA JOURNAL OF ENVIRONMENT Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan
Budiyoko, Budiyoko
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Business Model for Small-Scale Artisan Tea Family Business Budiyoko, Budiyoko; Prayoga, Adistiar; Rusdah, Rusdah; Mehmet Sıtkı ā°lkay; Abdulhakim Madiyoh; Satriana, Eka Dewi; Afrianto, Whisnu Febry
TIJAB (The International Journal of Applied Business) Vol. 8 No. 1 (2024): APRIL 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v8.I1.2024.44036

Abstract

Background: Tea stands as one of Indonesia's primary plantation commodities. The demand for tea in the domestic market is currently experiencing positive growth, reflecting shifts in consumer lifestyles and an increased interest in health products. Among the varieties of processed tea available, artisan tea stands out for its superior quality and distinctive characteristics. CV BMB, a family-owned small-scale enterprise, specializes in the development of various artisan tea products. This startup has received support from the startup incubation program provided by the Start Up-Business Development and Incubation Agency of Universitas Airlangga and the Ministry of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia. Given its niche market and unique business management approach based on familial relationships, this company presents an intriguing case for analyzing its business model. Objective: This research aims to analyze the business model and competitive strategies of CV BMB, to enable it to compete effectively and sustain growth in a competitive market. Method: This research was conducted using a phenomenological approach. The analysis of CV BMB's artisan tea business model was carried out using the business model canvas. Subsequently, Porter's Five Forces analysis was conducted to obtain suitable competitive strategies for small-scale family businesses producing artisan tea. Results: Porter's Five Forces analysis successfully identified competitive elements within the artisan tea market. Additionally, nine elements in the business canvas model have been identified, contributing to the competitive strategy and development of CV BMB as a small-scale family business producing artisan tea. Three alternative strategies for BMB's business development have been outlined: market expansion, product innovation and development, and management enhancement. Conclusion: The uniqueness of BMB's artisanal tea products, and the market niche that is still open, is an opportunity for future development. As a family business company, the strategy implementation of business model analysis is expected to drive BMB's positive growth. Keywords: artisan tea; family business; business model canvas.
Penganekaragaman Summer Nafkah Petani Sekitar Hutan Di Desa Kemutug Lor: Participatory Rural Appraisal Rachmah, Malinda Aptika; Budiyoko, Budiyoko; Sunendar, Sunendar; Sriningsih, Endang
Jurnal KIRANA Vol. 5 No. 1 (2024): Jurnal Kirana Volume 5 Nomor 1
Publisher : Fakultas Pertanian Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jkrn.v5i1.43345

Abstract

Kerentanan ekonomi atau kemiskinan adalah masalah utama yang sering muncul dan dihadapi para petani dan buruh di Indonesia. Hal tersebut menyebabkan para petani, buruh hingga masyarakat yang tinggal di lereng gunung mulai mengeksploitasi ekosistem hutan dengan alasan perekonomian. Guna menemukan sebab, akibat dan solusi dari permasalahan kerentanan ekonomi masyarakat di sekitar hutan, memerlukan partisipasi aktif dari masyarakat langsung. Participatory rural appraisal adalah pendekatan yang digunakan untuk penelitian ini. Dengan pendekatan ini, masyarakat dapat mengemukakan suara dan pendapatnya mengenai masalah kerentanan ekonomi di lingkungan tempat tinggalnya dan terlibat dalam menemukan solusi dari permasalahan tersebut. Lokasi penelitian ini adalah di Desa Kemutug Lor, Kecamatan Baturraden, Kabupaten Banyumas. Metode penelitian yang digunakan adalah penelitian kualitatif. Berdasarkan hasil identifikasi diketahui bahwa salah satu sumber nafkah yang berpotensi untuk dikembangkan oleh masyarakat adalah di bidang wisata alam. Namun dari hasil diskusi dengan masyarakat, diketahui bahwa masyarakat sekitar hutan khususnya yang tergabung dalam LMDH Wana Karya Lestari memiliki keterbatasan pengetahuan dan keterampilan dalam mengembangkan wisata alam seperti basecamp dan jalur pendakian Gunung Slamet melalui Baturraden. Dengan pendekatan ini teridentifikasi beberapa strategi yang dapat dilakukan dalam mengembangan jalus pendakian Gunung Slamet melalui Baturraden sebagai salah satu sumber nafkah yang dapat mengurangi kerentanan ekonomi masyarakat di sekitar hutan.
ENHANCING FOOD SECURITY THROUGH EDUCATION ON ANIMAL PROTEIN IN KARANGJENGKOL VILLAGE PURBALINGGA DISTRICT Rachmah, Malinda; Budiyoko, Budiyoko; Zulkifli, Lutfi; Sunendar, Sunendar
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 9 No. 1 (2025): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v9i1.2025.001-009

Abstract

Food insecurity is a condition of inadequate food and nutrition experienced by people in certain areas, which has an impact on the inhibition of physiological growth and public health. Generally, food insecurity occurs in villages that are far from urban access, even though the natural potential in villages is greater than in cities. This is also experienced by the people of KarangJengkol Village, Purbalingga Regency, Central Java. Karangjengkol Village has great natural potential due to its location on the slopes of Mount Slamet, but many of its people live below the poverty line, resulting in food insecurity. The real form of effort to improve the food security of the Karangjengkol Village community is to provide education about the importance of animal protein consumption. Professional rabbit farming was chosen because rabbit meat contains animal protein which is quite high compared to other meats. In addition, the temperature of Karangjengkol Village is suitable for rabbit farming. This service activity is carried out through four stages, namely 1) planning, 2) implementation, 3) evaluation, and 4) independent sustainability. Overall, this service activity went well and smoothly. The data from the results of this service activity show that 68.18% of the Karangjengkol Village community has a monthly expenditure allocation below Rp. 600,000 per person, which means that the fulfillment of animal protein tends to be low. Therefore, after this activity, it is hoped that the Karangjengkol Village community will be able to improve food security and economy through rabbit farming independently, professionally, and sustainably.
Peningkatan Kapasitas Pemasaran Petani Melalui Pelatihan Komunikasi Bisnis di Desa Guci Kabupaten Tegal Budiyoko, Budiyoko; Dharmawan, Budi; Satriani, Ratna Ekawati; Widyarini, Indah
Participative Journal: Jurnal Pengabdian Pada Masyarakat Vol 5 No 1 (2025): Journal Participative
Publisher : State Islamic University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55099/participative.v5i1.146

Abstract

Enhancing farmers' marketing capacity in rural areas has become crucial in facing the increasingly dynamic market competition. This community service activity, in the form of business communication training, is aimed at improving farmers' ability to market their agricultural products. The training sessions were designed to deliver fundamental business communication techniques, public speaking skills, and digital marketing strategies, followed by role-play activities to practice communication and public speaking. Vegetable farmers in Guci Village, Tegal District, who participated in the training, demonstrated high enthusiasm throughout the event. During the role-play sessions, it was observed that the farmers' confidence and communication skills in public speaking improved. This initiative is expected to significantly contribute to enhancing farmers' capacity and the effectiveness of agricultural product marketing in Guci Village, while also optimizing the use of digital technologies to increase their competitiveness in an increasingly complex market
How Robust Is Local Knowledge? The Role of Pranata Mangsa in Rice Production Budiyoko, Budiyoko; Verrysaputro, Exwan Andriyan; Sunendar, Sunendar
Sriwijaya Journal of Environment Vol 10, No 1 (2025): Environmental Impacts
Publisher : Program Pascasarjana Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Bonokeling indigenous community of Banyumas District is still insisting on continuing its various traditions and local wisdom within various phases of life. One form of local wisdom possessed by the people of Bonokeling is the pranata mangsa, a calendrical system based on the apparent motion of the sun, which is widely used by Javanese farmers to determine planting times for agricultural commodities. This research was conducted in a bid to analyze the application of pranata mangsa and its impact on rice yield. In that respect, this qualitative-quantitative study uses primary data collected from interviews conducted among 50 farmers within the Bonokeling community and secondary data taken from the previous research and publications by related institutions. Data analysis used in the Wilcoxon signed-rank test. The result shows that there is no significant difference in the rice produced between farmers who used pranata mangsa and those who did not. This might probably be explained by increased uncertainty of the seasons due to climate change.
From leaf to cup: critical points of halal compliance in artisan tea Rusdah , Rusdah; Budiyoko, Budiyoko
Journal of Halal Product and Research (JHPR) Vol. 8 No. 1 (2025): Advancing the Halal Industry: Innovation, Sustainability, and Global Impact
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jhpr.vol.8-issue.1.47-59

Abstract

Indonesian tea consumption has posted a consistent upward trend, both in volume and market demand for a greater variety of tea products. Among the popular new varieties is artisan tea, which is a creatively crafted blend of tea leaves mixed with natural ingredients such as spices, flowers, and dried fruits to produce distinctive tastes and a good appearance. Although the ingredients used are plant-based and generally halal, the artisan tea manufacturing process can still include critical control points that require rigorous halal testing. The goal of this study is to identify and assess the halal critical points of artisan tea manufacturing according to three aspects: raw materials, manufacturing process, and packaging materials. A qualitative descriptive research design was utilized, including literature review, direct observation of the manufacturing process, and analysis using the halal critical point decision tree framework. It discovers that possible points of halal criticality at the artisan stage of tea-making pertain almost solely to packing material—essentially those bearing plastic-based or synthetically embedded material, those occasions of mixing handled manually as perhaps a hazard against contamination, and storage needs such that protective containment from access of uncleaned substances or cross-contamination should be required. In contrast, ingredients such as green tea, dried mint leaves, and Indian cardamom, being the major ingredients, when used in their dry forms, are usually exempted from having severe halal concerns on account of their plant origin and minimal processing and are thus inherently halal.   Keywords: Tea, Artisan Tea, Halal Critical Points, Halal
Participatory Rural Appraisal Dalam Perancangan Kegiatan Budidaya Padi Organik Di Kelurahan Sumpiuh Kabupaten Banyumas Zulkifli, Lutfi; Rachmah, Malinda Aptika; Ilma, Ajeng Faizah Nijma; Budiyoko, Budiyoko
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.5389

Abstract

The Sumpiuh organic farmers association (Gatos) was a group of farmers committed to cultivating organic rice in Sumpiuh Village, Banyumas Regency. The group was established in 2021 at the initiative of the Sumpiuh Village Head, recognizing the potential market and development opportunities for organic rice in the region. However, the development of organic rice farming in Sumpiuh faced several challenges, including farmers' limited knowledge, the availability of organic fertilizers, and suboptimal product marketing. This community service activity was conducted to identify key issues and design solutions for organic rice cultivation through a participatory approach. The approach utilized was participatory rural appraisal conducted through focus group discussions. Results: The identified issues included land availability, community participation, access to organic farming inputs, and organic rice marketing. The planned activities involved the development of organic rice demonstration plots, organic certification training, and improvements in packaging and digital marketing. The participatory approach, implemented through focus group discussions, successfully enhanced farmer engagement and participation in assessing the challenges they faced and formulating solutions through concrete activities to address these issues.
BOOSTING ORGANIC RICE FARMER COMPETENCY THROUGH ORGANIC PESTICIDE PRODUCTION TRAINING IN SUMPIUH VILLAGE BANYUMAS DISTRICT Zulkifli, Lutfi; Soesanto, Loekas; Rachmah, Malinda Aptika; Ilma, Ajeng Faizah Nijma; Budiyoko, Budiyoko
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 9 No. 3 (2025): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/.v9i3.2025.383-394

Abstract

The Gatos Farmers Group in Sumpiuh Village, Banyumas District, has consistently cultivated organic rice over the past two years. This initiative was driven by awareness of the negative impacts of conventional rice farming, particularly the use of chemical inputs, on both the environment and human health. As part of the support provided to the organic rice cultivation efforts of the Gatos Farmers Group, this community service program involved organic pesticide production training and pratice, aimed to enhance farmers' knowledge and equip them with technical skills to produce organic pesticides using natural materials readily available in their surroundings. The training began with participatory planning, followed by lectures on the subject, and continued with hands-on practice in making organic pesticides. The training successfully improved farmers' knowledge of organic pesticides, as evidenced by the increase in post-test scores compared to pre-test scores, further validated through statistical testing using a paired sample t-test. Post-training monitoring indicates that members of the Gatos Farmers Group have adopted organic pesticide production and applied it to their rice farming.
Membangun Kompetensi Petani Padi melalui Pelatihan Partisipatif dalam Produksi Pupuk Organik Zulkifli, Lutfi; Setyaningrum, Agustinah; Budiyoko, Budiyoko; Rachmah, Malinda Aptika
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 5 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i5.2036

Abstract

The Gatos Farmers’ Group, as a pioneer of organic rice cultivation in Sumpiuh, has faced challenges due to the limited availability of high-quality and affordable organic fertilizers. At the same time, goat manure generated from local livestock farming has not yet been optimally utilized. This community service activity was designed to enhance farmers’ capacity in processing goat manure into organic fertilizer through participatory training. A total of 25 organic rice farmers, all members of the Gatos Farmers’ Group, took part in this program. The method consisted of three stages: preparation (observation and focused group discussions), implementation (technical training and hands-on practice), and post-training assistance. Evaluation results indicated a 41% increase in participants’ understanding, as reflected in the comparison of pre-test and post-test scores. The participatory training approach not only improved the knowledge and technical skills of organic rice farmers in producing their own organic fertilizer but also fostered the integration of crop–livestock farming systems that support the application of a circular economy at the local level.ABSTRACTKelompok Tani Gatos sebagai pionir budidaya padi organik di Kelurahan Sumpiuh, Kabupaten Banyumas, menghadapi kendala keterbatasan pupuk organik berkualitas dengan biaya terjangkau. Di sisi lain, limbah kotoran kambing dari peternakan masyarakat belum dimanfaatkan secara optimal. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas petani dalam mengolah kotoran kambing menjadi pupuk organik melalui pelatihan partisipatif. Kegiatan pengabdian kepada masyarakat ini melibatkan 25 orang petani padi organik yang merupakan anggota Kelompok Tani Gatos. Metode yang digunakan meliputi tiga tahap, yaitu persiapan (observasi dan diskusi terarah), pelaksanaan (pelatihan teknis dan praktik langsung), serta pendampingan pasca-pelatihan. Hasil evaluasi menunjukkan peningkatan pemahaman peserta sebesar 41% berdasarkan perbandingan nilai pre-test dan post-test. Kegiatan pelatihan dengan pendekatan partisipatif ini berhasil pengetahuan dan keterampilan petani padi organik dalam memproduksi pupuk organik mandiri, sekaligus menciptakan integrasi pertanian-terpadu yang mendukung ekonomi sirkular di tingkat lokal.
Pemberdayaan Kelompok Wanita Tani melalui Inovasi Silase Kulit Nanas Berbasis Ekonomi Sirkular di Desa Karangjengkol Budiyoko, Budiyoko; Zulkifli, Lutfi; Prihambodo, Tri Rachmanto; Syamsi, Afduha Nurus; Rachmah, Malinda Aptika; Hidayat, Atika Wildatun; Prasetya, Emanuel Desta Herry; Hidayat, Yazid Nur
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 5 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i5.2026

Abstract

Honey pineapple is one of the commodities widely cultivated by the community of Karangjengkol Village, Purbalingga District. The utilization of honey pineapple is still focused on the fruit, while the waste from the skin has not been optimally utilized. Pineapple skin has the potential to be further processed into silage, but the community of Karangjengkol Village has limited capacity to do so. This community service activity aims to empower women farmers through training in making silage from pineapple peel using the asset-based community development (ABCD) approach. The implementation of community service activities began with mapping local assets, designing training activities, and conducting training and practice in making silage from pineapple peel. The evaluation of the training activity was carried out by administering pre-tests and post-tests that emphasized key indicators related to silage production. The results of the activity showed a significant increase in the participants' knowledge and understanding of silage production. This was demonstrated by an average increase in pre-test and post-test scores of 94 percent. These results indicate that training followed by hands-on practice can increase community capacity, particularly in terms of knowledge and skills in processing pineapple peels into silage.ABSTRAKNanas madu menjadi salah satu komoditas yang banyak dibudidayakan masyarakat Desa Karangjengkol, Kabupaten Purbalingga. Pemanfaatan nanas madu masih ditekankan pada buahnya, sedangkan limbah kulitnya belum dimanfaatkan secara optimal. Kulit nanas berpotensi untuk diolah lebih lanjut menjadi silase, namun masyarakat Desa Karangjengkol memiliki keterbatasan dari sisi kapasitas dalam melakukan hal ini. Kegiatan pengabdian masyarakat ini bertujuan untuk memberdayakan kelompok wanita tani melalui pelatihan dalam pembuatan silase dari kulit nanas dengan pendekatan asset-based community development (ABCD). Pelaksanaan kegiatan pengabdian kepada masyarakat dimulai dengan pemetaan aset lokal, perancangan kegiatan pelatihan, serta pelaksanaan pelatihan dan praktik pembuatan silase dari kulit nanas. Evaluasi pelaksanaan kegiatan pelatihan dilakukan dengan pengisian pre-test dan post-test yang menekankan pada indikator utama terkait pembuatan silase. Hasil kegiatan memperlihatkan bahwa terdapat peningkatan yang signifikan dalam pengetahuan dan pemahaman peserta terkait pembuatan silase. Hal ini ditunjukkan dengan dengan peningkatan rata-rata skor pre-test dan post-test sebesar 94 persen. Hasil ini mengindikasikan bahwa pelaksanaan pelatihan yang diikuti dengan praktik langsung dapat meningkatkan kapasitas masyarakat, khususnya dari aspek pengetahuan dan keterampilan dalam pengolahan kulit nanas menjadi silase.
Co-Authors Abdulhakim Madiyoh Afrianto, Whisnu Febry Agustinah Setyaningrum, Agustinah Ajeng Faizah Nijma Ilma, Ajeng Faizah Nijma Budi Dharmawan Darmawan, Saffri Ardi Eka Dewi Satriana Endang Sriningsih Exwan Andriyan Verrysaputro Hidayat, Atika Wildatun Hidayat, Yazid Nur INDAH WIDYARINI Lestari, Asrie Uny Loekas Soesanto Madiyoh, Abdulhakim Mehmet Sıtkı ā°lkay Prasetya, Emanuel Desta Herry Prayoga, Adistiar Rachmah, Malinda Rusdah , Rusdah Rusdah Rusdah Satriani, Ratna Ekawati Solekan, Muhamad Sunendar, Sunendar Syamsi, Afduha Nurus Tri Rachmanto Prihambodo Zulkifli, Lutfi