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The Existence of Reyog Ponorogo: Management Analysis of UD Suromenggolo's Business Strategy in Preserving Cultural Heritage Nugrahini, Dwi Setya; Nurhidayati, Maulida; Ahmad, Raisha Salisa
ASANKA : Journal of Social Science and Education Vol. 6 No. 1 (2025)
Publisher : Institut Agama Islam Negeri Ponorogo

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Abstract

Reyog Ponorogo is a cultural heritage that has become a regional icon and faces challenges in the modern era. Difficulties in raw materials, capital, human resources, and a lack of government support are the problems encountered. This study aims to analyze the management of the Suromenggolo Business's business strategy to preserve Reyog Ponorogo's culture and identify the obstacles and solutions faced. The research method used is qualitative with a field study approach, involving interviews, observation, and documentation techniques. The study results show that Suromenggolo Business implements strategic management through environmental observation (internal and external factors), strategy formulation using SWOT analysis, and implementation of market penetration strategies. The main obstacles include limited capital, raw materials, low cooperation between artisans, seasonal sales, and the regeneration of artisans. The solutions involve finding funding, product diversification, optimizing the role of cooperatives and Reyog foundations, and education and regeneration efforts through formal and non-formal institutions. The conclusion of this study shows that the strategy implemented is quite effective in maintaining the existence of Reyog Ponorogo, but requires further support from the government and the community.
Bridging Financial Knowledge and Investment Decisions: Evidence from Students of the Faculty of Islamic Economics and Business, IAIN Ponorogo Rahmawati, Yunaita; Ahmad, Raisha Salisa
Etihad: Journal of Islamic Banking and Finance Vol. 5 No. 1 (2025)
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/etihad.v5i1.10532

Abstract

Introduction: Although awareness of financial literacy is increasing, participation in Indonesia’s capital market remains low, with only about 0.4% of the population actively investing. Therefore, this study aims to examine the factors influencing investment interest among students of the Faculty of Islamic Economics and Business (FEBI) at IAIN Ponorogo. Research Methods: A quantitative method was employed using questionnaires distributed to 212 fifth-semester students during the 2018/2019 academic year. Multiple linear regression was applied to examine the effects of investment knowledge and minimum investment policies on investment interest. Results: The findings reveal that investment knowledge has a positive and significant effect on students’ investment interest, while minimum investment policies show no significant effect. However, both variables jointly have a significant influence. Conclusion: The results highlight the need for capital market authorities and educational institutions to enhance financial literacy and encourage active student participation in investment activities.