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Hermawati, Elok
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Economics, Econometrics & Finance

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Journal : Jurnal Manajemen

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IMPACT OF BRAND IMAGE, PHYSICAL EVIDENCE, DIGITAL PROMOTION, AND PRODUCT QUALITY ON SALES OF MS GLOW PRODUCTS IN SIDOARJO Sanggarwati, Diah Ayu; Hermawati, Elok; Kuswandi, Kuswandi
Jurnal Manajemen Vol. 13 No. 1 (2023): JURNAL MANAJEMEN VOL. 13 NO. 1 JUNI 2023
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v13i1.3785

Abstract

This study examines the effect of brand image, physical evidence, digital promotion, and product quality on sales of MS Glow products in Sidoarjo. This study uses a quantitative method with a descriptive approach. The sample in this study were 55 members of the Dennis Love Shop. This sample was taken using a saturated sampling technique. Data processing using statistical software SPSS 25. The results of the study are as follows, brand image, physical evidence, digital promotion and product quality have a significant effect both partially and simultaneously on sales and in this study product quality has the most significant effect on sales.
Co-Authors Diah Ayu Sanggarwati Kuswandi Kuswandi