Jurnal Manajemen
Vol. 13 No. 1 (2023): JURNAL MANAJEMEN VOL. 13 NO. 1 JUNI 2023

IMPACT OF BRAND IMAGE, PHYSICAL EVIDENCE, DIGITAL PROMOTION, AND PRODUCT QUALITY ON SALES OF MS GLOW PRODUCTS IN SIDOARJO

Sanggarwati, Diah Ayu (Unknown)
Hermawati, Elok (Unknown)
Kuswandi, Kuswandi (Unknown)

Article Info

Publish Date
02 Jun 2023

Abstract

This study examines the effect of brand image, physical evidence, digital promotion, and product quality on sales of MS Glow products in Sidoarjo. This study uses a quantitative method with a descriptive approach. The sample in this study were 55 members of the Dennis Love Shop. This sample was taken using a saturated sampling technique. Data processing using statistical software SPSS 25. The results of the study are as follows, brand image, physical evidence, digital promotion and product quality have a significant effect both partially and simultaneously on sales and in this study product quality has the most significant effect on sales.

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Journal Info
Jurnal Manajemen
Website

Abbrev

manajemen

Publisher

Universitas Sarjanawiyata Tamansiswa

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan ...