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All Journal Jurnal SOLMA Asy Syar'iyyah: Jurnal Ilmu Syari'ah dan Perbankan Islam
Ulfa, Khoirina
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Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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DIMENSIONS OF COLLABORATION AND ACADEMIC PRODUCTIVITY IN SHARIA BANK LOYALTY RESEARCH: BIBLIOMETRIC ANALYSIS 2010 – 2024 Cipta, Hendra; Hatamar, Hatamar; Ulfa, Khoirina
ASY SYAR'IYYAH: JURNAL ILMU SYARI'AH DAN PERBANKAN ISLAM Vol. 9 No. 2 (2024): Vol 9 No 2 (2024): Asy Syar’iyyah, Vol. 9, No.2, Desember 2024
Publisher : FAKULTAS SYARIAH DAN EKONOMI ISLAM IAIN SYAIKH ABDURRAHMAN SIDDIK BANGKA BELITUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32923/asy.v9i2.5345

Abstract

Customer loyalty to Islamic banks is one of the keys to sustainability for the Islamic banking industry, especially in strong competition facing conventional banks and financial technology (fintech) innovation. Nevertheless, literature regarding this topic has not been systematically mapped. Using a bibliometric approach, this study analyzes the publication trends, leading researchers, and collaboration patterns in Islamic bank customer loyalty studies. The Web of Science (WoS) is used to collect data and the keywords for customer loyalty and Islamic banks, and the time range of 2010 to 2024 is utilized for this study. Analysis using NVivo 12 and Voyant Tools (for network mapping and descriptive statistics) In the results of the study, 174 published documents were identified, where research articles predominated, a total of 156 articles. This publication trend has been on the rise, even peaking in 2023 with 30 publications. Indonesia and Malaysia stand out geographically as the leading contributors, mirroring the role of both countries as the strategic focal point of Islamic financial development. The most highly productive institutions are establishments such as Bandung State Polytechnic (Indonesia) and International Islamic University Malaysia (Malaysia). These findings offer an invaluable literature map so that further research and strategic ante-projects could be developed, of course with some added value for Islamic banking practitioners in its context of increasing customer loyalty. This study contributes to the academic knowledge with a bibliometric method, which is not widely used in the Islamic banking context.
Penguatan Brand Desa Wisata Halal melalui Promosi Digital di Desa Perlang, Kabupaten Bangka Tengah Cipta, Hendra; Zakirman, Al Fakhri; Musa, Musa; Ulfa, Khoirina; Rohanah, Siti
Jurnal SOLMA Vol. 15 No. 1 (2026)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v15i1.21702

Abstract

Background: Perlang Village, located in Central Bangka Regency, is recognized as one of the earliest halal tourism villages in Indonesia; however, it has experienced a decline in brand strength due to limited digital literacy, simple promotional strategies, and the community’s insufficient understanding of comprehensive halal tourism concepts. This Community Service Program (PKM) aims to strengthen Perlang Village's branding as a halal tourism destination by enhancing community capacity in digital marketing, promotional content development, and the use of digital marketing tools. The method applied is the Asset-Based Community Development (ABCD) approach, which emphasizes the strengthening of local assets and active community involvement. Method: supported by in-depth interviews and Focus Group Discussions (FGDs) to map the village's potential and needs. The program was conducted through a series of training activities, including the introduction to halal tourism concepts, tourism package development, digital marketing practices, and a final evaluation. Results: Increase in participants’ understanding of digital marketing strategies, their ability to produce informative promotional content, and their skills in using digital tools to expand the reach of halal tourism. Although a slight decline was observed in certain post-test indicators, this reflects participants' improved reflective awareness of higher competency standards. Overall, the program generated a positive impact in revitalizing the image of Perlang Village as a competitive halal tourism destination. Conclusion: Moving forward, continued assistance and periodic monitoring are required to ensure that Perlang Village’s branding remains strong and sustainable in attracting tourists.
Co-Authors Hatamar, Hatamar Hendra Cipta Musa Musa Siti Rohanah Zakirman, Al Fakhri