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STRATEGI PEDAGANG KAKI LIMA (PKL) DALAM MEMPERTAHANKAN USAHA PADA MASA PANDEMI COVID-19 (Studi Kasus PKL di Kawasan Tugu Kota Selong) Muhamad Raju Pangestu; Baiq Rizka Milania Ulfah
Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi Vol. 9 No. 1 (2023): Ekonomi Pembangunan, Akuntansi dan Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam Al-Azhar Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47885/kompetitif.v9i1.11

Abstract

This research is entitled " THE STRATEGIES OF STREET TRADERS (PKL) IN SUSTAINING BUSINESS DURING THE COVID-19 PANDEMIC (Case Study of PKL in the Tugu City Selong Area)". In this study, researchers wanted to find out how the conditions of the street vendors around Taman Tugu Selong were during the Covid-19 pandemic and what strategies had to be taken to maintain business during the Covid 19 pandemic based on SWOT analysis. The type of this research is qualitative research with a descriptive approach to the SWOT analysis method. The results of this study are. During the Covid 19 pandemic, many traders did not sell at Taman Tugu Selong as a result of the implementation of the PSBB (Large-Scale Social Restrictions). Whereas based on the SWOT analysis the strategy that must be carried out in maintaining a business is a WO strategy by seeking to improve promotion strategies so as to increase demand for goods sold and try to promote using online media so that when unexpected conditions such as low visitors can be minimized by online marketing system.
PENGARUH TINGKAT PERTUMBUHAN EKONOMI DAN TINGKAT PENDIDIKAN TERHADAP TINGKAT PENGANGGURAN TERBUKA DI KABUPATEN LOMBOK TENGAH Lale Ajeng Khalifatun Wardani; Hidayanti; Selamat Riadi; Baiq Rizka Milania Ulfah
Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi Vol. 10 No. 1 (2024): Ekonomi Pembangunan, Akuntansi dan Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam Al-Azhar Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47885/kompetitif.v10i1.24

Abstract

This research is entitled "The Influence of the Level of Economic Growth and Level of Education on the Level of Open Unemployment in Central Lombok Regency". In this research, researchers want to see how the level of economic growth and education level influence the level of open poverty in Central Lombok Regency in 2016-2022. This type of research is quantitative research with an associative approach. The analytical tool used in this research is multiple linear regression analysis. That partial economic growth has no significant effect on open poverty in Central Lombok Regency (Y). This can be seen from the value of Tcount (1.220) < Ttable (2.571) and the significance value of Tcount (0.290) > alpha significance (0.05). Education level (X2) has no significant effect on open poverty in Central Lombok Regency (Y). This can be seen from the calculated T value (0.093) < T table value (2.571) and can also be seen from the significance value, namely calculated significance 0.930 > alpha significance (0.05). Simultaneously, the estimation results show that the variables of economic growth and education level do not influence simultaneously, this is proven by the calculated F value < from F table (0.793 < 6.94). The results of the R-square test for the independent variable on the dependent variable, obtained a result or value of 0.533 with a significance value (α) or alpha of 0.05 (5%). The R-square value in this research has meaning, namely that the influence of the economic growth and education level variables is able to explain the open poverty level variable in Central Lombok Regency of 0.533 units or 53.3%, and this figure shows a small influence. Meanwhile, the remainder was influenced by other variables not included in this study, amounting to 46.7%.
ANALISIS PENDAPATAN PENGUSAHA BATU BATA DI DUSUN PELABU DESA KURIPAN SELATAN KECAMATAN KURIPAN KABUPATEN LOMBOK BARAT Mimi Cahayani; Baehaqi, Baehaqi; Sarifah, Sarifah; Baiq Rizka Milania Ulfah
Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi Vol. 10 No. 2 (2024): Ekonomi Pembangunan, Akuntansi dan Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam Al-Azhar Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47885/kompetitif.v10i2.29

Abstract

This study aims (1) to find out and describe how brick entrepreneurs in Pelabu Hamlet, South Kuripan Village, Kuripan District, West Lombok Regency, manage land area, (2) to find out and describe how brick entrepreneurs in Pelabu Hamlet, South Kuripan Village, Kuripan District, West Lombok Regency, manage capital, (3) to find out and describe how brick entrepreneurs in Pelabu Hamlet, South Kuripan Village, Kuripan District, West Lombok Regency, manage labor, (4) to find out and describe how brick entrepreneurs in Pelabu Hamlet, South Kuripan Village, Kuripan District, West Lombok Regency, manage production, (5) to find out and describe how brick entrepreneurs in Pelabu Hamlet, South Kuripan Village, Kuripan District, West Lombok Regency, manage marketing, (6) and to find out and describe how brick entrepreneurs in Pelabu Hamlet, South Kuripan Village, Kuripan District, West Lombok Regency, manage income. The type of research used is qualitative research with a descriptive approach. Data collection techniques used are Observation, Interviews and Documentation. The results of this study indicate that the income of brick entrepreneurs is greatly influenced by the price of raw materials, production costs, selling prices of bricks and market demand. In addition, external factors such as weather conditions.
PENGARUH PERKEMBANGAN PARIWISATA TERHADAP KONDISI EKONOMI MASYARAKAT DI KAWASAN GILI AIR, PROVINSI NTB Adam Maryona; Baiq Rizka Milania Ulfah; Muhamad Sayuti; Mimi Cahayani
Nusantara Hasana Journal Vol. 5 No. 11 (2026): Nusantara Hasana Journal, April 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i11.1980

Abstract

The development of the tourism sector is an important factor in encouraging economic growth in local communities, including in the Gili Air area, North Lombok Regency. The increase in the number of tourists and the development of tourist facilities is thought to have an impact on changes in the economic conditions of the community, such as increasing income, job opportunities and shifts in livelihoods. However, these benefits are not always felt equally by all levels of society. This research aims to analyze the influence of tourism development on the economy of the Gili Air community. The method used is a descriptive qualitative approach with data collection techniques through interviews, observation and documentation. Research informants consist of local communities who are directly or indirectly involved in the tourism sector. The research results show that tourism development has had a positive impact in the form of increasing income, opening up employment opportunities, and developing community micro-enterprises. However, there are also negative impacts such as economic inequality and dependence on the seasonal tourism sector. The conclusion of this research is that tourism development has a significant impact on the economy of the Gili Air community, but more inclusive and sustainable management is needed so that the benefits can be felt equally by the entire community.