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All Journal TEKNOKOM : Jurnal Teknologi dan Rekayasa Sistem Komputer Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS MDP Student Conference Journal of Economic and Bussiness Retail Journal of Software Engineering And Technology
Nurhasanah, Iis Ariska
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Social Sciences

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Journal : MDP Student Conference

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Peran Fintech dalam Mendorong Ekonomi Inklusif Pada Usaha Mikro Wonder Craft Pesawaran Fitri, Annisa; Farhani, Armachika; Nurhasanah, Iis Ariska
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11215

Abstract

Fintech, or financial technology, has grown rapidly and is now a way to help micro-enterprises gain more access to capital. The purpose of this study is to examine how fintech can help Wonder Craft, a micro-enterprise in Pesawaran specializing in innovative knitting and beading, create an inclusive economy. This study uses a case study methodology combined with qualitative descriptive methods. In-depth interviews, observations, and documentation were used to collect data. The study findings show that fintech benefits micro-enterprises by making funding more accessible, increasing the effectiveness of digital transactions, and improving technology-based marketing. Wonder Craft was able to increase revenue, attract a wider audience, and strengthen local communities by leveraging fintech. This study shows that in the digital era, fintech plays a vital role in building a fair economic ecosystem for MSMEs.
Co-Authors Adriani, Weni Yunisa Annisa Fitri, Annisa Brilliant, Muhamad Dwi Handoko Farhani, Armachika Jeprianto, Jeprianto M. Azka Kesuma Wardana Muhamad Brilliant Nanda Andreas Octavini Oktaria, Herlini Priyono Priyono Putriyani, Mega Rahmadaniah, Dedeh Riska Amalia SANJAYA, MUHAMMAD Soleha Soleha Syafei, Muhammad Burhan