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All Journal Economic Reviews Journal Jurnal Sadewa: Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial
Indri Anggraini
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Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Membangun Generasi Berintegritas Pendidikan Karakter dalam Kurikulum Nasional di Sekolah Dasar Hotmian Situmorang; Indri Anggraini; Cut Kumala Sari
Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial Vol. 3 No. 2 (2025): Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/sadewa.v3i2.1832

Abstract

With an emphasis on two key values responsibility and creativity this study attempts to evaluate how character education implementation shapes students' integrity at SDN 2 Karang Anyar. Data were gathered through documentation studies, teacher and principal interviews, and observation using a qualitative methodology. "The results of the study indicate that character education has been implemented quite well in class VI C. Students showed a good level of responsibility in completing individual and group assignments, although there were still obstacles such as lack of motivation and consistency. On the other hand, students' creativity developed well, especially in science and mathematics subjects, supported by their closeness to technology and social media. Differences in character between students require a varied and personalized learning approach. The active role of teachers in directing and supervising individual student differences greatly influences the success of character education at SDN 2 Karang Anyar. To maximize student character development, this study suggests the use of a more interactive learning approach and the arrangement of customized learning strategies.
Tiktok sebagai Mesin Viralitas: Studi Tren Boost Juice di Kalangan Gen Z Jabodetabek Indri Anggraini; Prima Mulyasari Agustini
Economic Reviews Journal Vol. 4 No. 3 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i3.782

Abstract

The phenomenon of virality on social media has reshaped consumer behavior, particularly among Generation Z. This study examines how TikTok, as a short-video platform, influences the perception and purchase interest of Gen Z toward Boost Juice products in the Greater Jakarta area. Using a qualitative case study approach, data were collected through open-ended questionnaires, netnographic observation of TikTok content, and interviews with brand representatives. The findings reveal that organically viral content, combined with the power of digital communities and the Fear of Missing Out (FOMO), drives curiosity and impulsive purchase decisions. Visually engaging content, emotional testimonials from local creators, and community involvement in the “jus ayaya” narrative are key triggers in forming purchase interest. These results affirm TikTok’s role not only as an entertainment platform but also as a strategic medium in shaping digital consumption patterns and generating impactful marketing momentum. The study recommends brands to adopt adaptive strategies and leverage authentic content to navigate the dynamics of digital virality.
Co-Authors Cut Kumala Sari Hotmian Situmorang Prima Mulyasari Agustini