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All Journal Journal of Business Application
Ofifah, Tasya Rizki Nur
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Economics, Econometrics & Finance

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Journal : journal of business application

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Efektivitas Promosi Produk Chatime Melalui Instagram Menggunakan Model AIDA Ofifah, Tasya Rizki Nur; Rivai P, Agung Kresnamurti; Krissanya, Nofriska
Journal of Business Application Vol. 2 No. 1 (2023): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i1.p127-140

Abstract

This study aims to determine the extent of Chatime's effectiveness when evaluated with the AIDA model. This research uses a case study method with a qualitative approach with data collection through interviews, documentation, and observation. The informants in this study were 10 key informants who were followers of Chatime Instagram. The results showed that Chatime's promotional efforts were in accordance with the attention and desire stages in the AIDA model, but were still lacking in reaching the interest and action stages.
Co-Authors Krissanya, Nofriska Rivai P, Agung Kresnamurti