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All Journal Wacana Saraswati Majalah Ilmiah Tentang Bahasa Sastra Dan Pembelajarannya Jurnal Merah Putih Sekolah Dasar
sihite, Yohantio pantarihe
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Humanities Education Social Sciences

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SEMIOTIKA PAKAIAN PEGAWAI INDOMARET : ANALISIS IDENTITAS MELALUI SISTEM TANDA VISUAL Nanda Tiara Arfiani; Syafrina Ulfa; Apriani, Nur sakinah; sihite, Yohantio pantarihe
Wacana : Majalah Ilmiah Tentang Bahasa, Sastra Dan Pembelajarannya Vol. 25 No. 1 (2025): Wacana Saraswati Majalah Ilmiah Tentang Bahasa Sastra Dan Pembelajarannya
Publisher : FAKULTAS PENDIDIKAN BAHASA DAN SENI IKIP SARASWATI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46444/wacanasaraswati.v25i1.835

Abstract

This article examines the uniform of Indomaret employees as a visual representation that constructs professional identity through a semiotic approach, particularly drawing on Roland Barthes’ theory of signs. In this context, the uniform is not merely functional attire but a sign system imbued with social and ideological meanings. The study explores various visual elements—such as color, material, cut, accessories, and corporate symbols—to identify how each component contributes to the construction of the ideal retail worker as envisioned by the institution. The dominant blue color, for instance, not only symbolizes calmness and trust but also reinforces an image of professionalism and order that aligns with corporate values. Furthermore, the uniform’s standardization creates a homogenization of identity that supports institutional control and fosters collective identity among employees. This article also highlights how the uniform functions as a form of nonverbal communication between employees and consumers and how it plays a role in the power dynamics between institutions and individuals. Thus, the Indomaret uniform is not simply a textile product, but a visual discourse that represents values, roles, and the positioning of individuals within a broader social structure. This article contributes to a deeper understanding of how visual signs in the retail work environment help construct social reality and professional identity in contemporary society.
PEMANFAATAN SERAGAM KERJA SEBAGAI TEKS VISUAL DALAM PEMBELAJARAN LITERASI KRITIS SISWA SEKOLAH DASAR Arfiani, Nanda Tiara; Ulfa, Syafrina; Apriani, Nur sakinah; Sihite, Yohantio Pantarihe
Jurnal Merah Putih Sekolah Dasar Vol. 2 No. 3 (2025): JANUARI 2025
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jmpsd.v2i3.71942

Abstract

Work uniforms are a form of visual text that is closely related to the everyday experiences of elementary school students and has the potential to be utilized as contextual learning media. This study aims to analyze Indomaret employee uniforms as a system of visual signs and to examine their potential as visual literacy media in Indonesian language learning at the elementary school level. The research employs a descriptive qualitative approach grounded in Charles Sanders Peirce’s semiotic theory, which includes icons, indexes, and symbols. The analysis focuses on the visual elements of the uniform, such as color, logos, clothing design, and accessories, as well as their relationship to the construction of meanings that can be understood by elementary school students. The findings indicate that Indomaret employee uniforms contain visual signs that are easily recognizable and relevant for use as instructional materials, particularly in descriptive text learning and in strengthening students’ ability to interpret symbolic meanings. Utilizing uniforms as contextual learning media can support the development of students’ visual literacy, critical thinking skills, and understanding of signs in everyday life. This study provides practical implications for elementary school teachers in designing Indonesian language instruction that is more meaningful, contextual, and oriented toward students’ real-life experiences.
Co-Authors Apriani, Nur sakinah Arfiani, Nanda Tiara Nanda Tiara Arfiani Syafrina Ulfa Ulfa, Syafrina