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All Journal Indo-MathEdu Intellectuals Journal Wacana Saraswati Majalah Ilmiah Tentang Bahasa Sastra Dan Pembelajarannya JURNAL KELUARGA SEHAT SEJAHTERA
Apriani, Nur sakinah
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Humanities Education Health Professions Mathematics Nursing Public Health Other

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SEMIOTIKA PAKAIAN PEGAWAI INDOMARET : ANALISIS IDENTITAS MELALUI SISTEM TANDA VISUAL Nanda Tiara Arfiani; Syafrina Ulfa; Apriani, Nur sakinah; sihite, Yohantio pantarihe
Wacana : Majalah Ilmiah Tentang Bahasa, Sastra Dan Pembelajarannya Vol. 25 No. 1 (2025): Wacana Saraswati Majalah Ilmiah Tentang Bahasa Sastra Dan Pembelajarannya
Publisher : FAKULTAS PENDIDIKAN BAHASA DAN SENI IKIP SARASWATI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46444/wacanasaraswati.v25i1.835

Abstract

This article examines the uniform of Indomaret employees as a visual representation that constructs professional identity through a semiotic approach, particularly drawing on Roland Barthes’ theory of signs. In this context, the uniform is not merely functional attire but a sign system imbued with social and ideological meanings. The study explores various visual elements—such as color, material, cut, accessories, and corporate symbols—to identify how each component contributes to the construction of the ideal retail worker as envisioned by the institution. The dominant blue color, for instance, not only symbolizes calmness and trust but also reinforces an image of professionalism and order that aligns with corporate values. Furthermore, the uniform’s standardization creates a homogenization of identity that supports institutional control and fosters collective identity among employees. This article also highlights how the uniform functions as a form of nonverbal communication between employees and consumers and how it plays a role in the power dynamics between institutions and individuals. Thus, the Indomaret uniform is not simply a textile product, but a visual discourse that represents values, roles, and the positioning of individuals within a broader social structure. This article contributes to a deeper understanding of how visual signs in the retail work environment help construct social reality and professional identity in contemporary society.
MENGURAI FENOMENA 'MARRIAGE IS SCARY' DI MEDIA SOSIAL: PERSPEKTIF PERAN PEREMPUAN DALAM ISLAM Tifanny, Rehilia; Azhari, Putri; Nasution, Aisyah Rizkiah; Apriani, Nur Sakinah; Siregar, Hapni Laila
JURNAL KELUARGA SEHAT SEJAHTERA Vol 22 No 2 (2024): JURNAL KELUARGA SEHAT SEJAHTERA
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jkss.v22i2.64486

Abstract

This study focuses on women's perspectives and elaborates on the growing “Marriage is Scary” phenomenon on social media. The research involved female respondents in a survey to learn their perspectives on gender roles in marriage, the risks that may arise, and marriage itself. The results showed that many respondents consider marriage to be an important part of their lives as it can provide emotional support and maintain the purity of the couple. However, bad experiences of others and negative content on social media, such as infidelity and domestic violence, cause fear of marriage.
Analisis Psikologis Karakter Kaluna dalam Film “Home Sweet Loan”: Prspektif Id, Ego, Superego Nasution, Aisyah Rizkiah; Apriani, Nur Sakinah; Syafrina Ulfa
Indo-MathEdu Intellectuals Journal Vol. 6 No. 3 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i3.2965

Abstract

This study analyzes the character of Kaluna in the film Home Sweet Loan using Sigmund Freud's psychoanalytic theory, which divides personality structure into three main components: id, ego, and superego. This study aims to understand the psychological dynamics of Kaluna in facing inner conflicts between personal desires and social demands. This study found that Kaluna experiences tension between her instinctive desire (id) to have her own home, her realistic ability (ego) in managing finances, and her moral values ​​(superego) that require her to remain responsible for her family. This study uses a descriptive qualitative approach to analyze the psychological dynamics of Kaluna's character in the film Home Sweet Loan. The type of research used is a literature study with a focus on film analysis as the object of study. The main data source is the film Home Sweet Loan, while the secondary data includes books, articles, journals, and other sources relevant to Sigmund Freud's psychoanalytic theory and character studies in the film. Data collection techniques are carried out through observation of scenes in the film, recording dialogues, and identifying Kaluna's actions and reactions that reflect aspects of the id, ego, and superego. The data analysis technique used is content analysis with reference to Freud's psychoanalytic theory, which aims to reveal the interaction between the psychic components in Kaluna when facing conflict and decision making throughout the storyline. This study contributes to understanding the psychological impact of economic dilemmas on individuals in the sandwich generation, especially for women who are at the crossroads between personal aspirations and family loyalty.
Co-Authors Azhari, Putri Hapni Laila Siregar Nanda Tiara Arfiani Nasution, Aisyah Rizkiah sihite, Yohantio pantarihe Syafrina Ulfa Tifanny, Rehilia