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All Journal CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan IPSSJ
Widi Samsudin
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Peningkatan Pendapatan Kemplang Marmus melalui Marketing Produk dan Pengelolaan Keuangan Eni Cahyani; Efrina Masdain; Bora Alviolesa; M. Syahril; Widi Samsudin
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v5i1.4094

Abstract

This community service is aimed at Micro, Small and Medium Enterprises (MSMEs) Kemplang Marmus Tanjung Raja, Ogan Ilir Regency, South Sumatra. This technical guidance (Bimtek) activity aims to introduce marketing elements, especially the product itself, namely Kemplang tunu. Continued by increasing knowledge regarding the calculation of production costs (HPP) and simulation of production cost calculations. This activity involves students who carry out Real Work Lectures (KKN) together with field supervisors. After identifying the problem, it was agreed that the problem was that Kemplang Marmus was still constrained by packaging so that its marketing was unable to be present in certain segments and had not calculated the production cost, this made it difficult for MSMEs to determine the right competitive price. Based on the problems above, a product marketing and financial knowledge training was carried out. The training was carried out in 2 stages, namely technical guidance starting from increasing knowledge of product packaging, designing logos on primary and secondary packaging. The activity was continued with a simulation of calculating the production cost for 1 3/4 kg package.
Pendampingan Pemberdayaan Ekonomi Pesantren Melalui Budidaya Ikan Lele dengan Teknologi Sistem Bioflok: Penelitian RZ M Rahman; Yulian Sahri; Widi Samsudin
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2041

Abstract

The implementation of community service consists of several stages, namely preparation, implementation, and evaluation. In the preparation stage, a meeting and discussion were held between the community service team and the Catfish Farming Group at the MBS Al-Manar Farming Group, attended by members of the group from Lempuing District, Ogan Komering Ilir Regency. This meeting also involved the Food Security and Fisheries Service of Ogan Komering Ilir Regency, especially in the field of fisheries cultivation. The purpose of the meeting was to evaluate the condition of the catfish farming business carried out by the group members, with a focus on business management and coordination between related parties, as well as the readiness of the group members and the facilities available to support the implementation of community service activities.
PERAN PENGGUNAAN TEKNOLOGI PADA KEGIATAN PERKULIAHAN MAHASISWA DI PERGURUAN TINGGI Refina Rizky Julianty, Siti Uswatun Hasanah, Widi Samsudin
Integrative Perspectives of Social and Science Journal Vol. 2 No. 01 Februari (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi di era digital telah membawa perubahan signifikan dalam dunia pendidikan, khususnya di perguruan tinggi. Penelitian ini bertujuan untuk menganalisis peran teknologi dalam mendukung kegiatan perkuliahan di Universitas Muhammadiyah Palembang, mencakup manfaat, tantangan, dan dampaknya terhadap kualitas pembelajaran. Metode penelitian yang digunakan adalah pendekatan kualitatif, dengan data diperoleh melalui survei dan wawancara terstruktur. Hasil penelitian menunjukkan bahwa teknologi, seperti Learning Management System (LMS) dan aplikasi pertemuan daring, meningkatkan aksesibilitas, efisiensi, dan kolaborasi dalam pembelajaran. Namun, terdapat kendala seperti kesenjangan infrastruktur, literasi digital, dan distraksi. Penelitian ini merekomendasikan penguatan infrastruktur, pelatihan literasi digital, pengelolaan risiko distraksi, dan peningkatan keamanan data untuk memaksimalkan manfaat teknologi dalam pendidikan. Kesimpulannya, meskipun teknologi menghadirkan tantangan, penggunaannya secara strategis dapat meningkatkan kualitas pembelajaran di perguruan tinggi.
PENGARUH KUALITAS LAYANAN AKADEMIK DAN PROMOSI TERHADAP KEPUASAN MAHASISWA UNTUK MEREKOMENDASIKAN UNIVERSITAS MUHAMMADIYAH PALEMBANG Samsudin, Widi; Fardah, Fagar Pertiwi; Rahman, RZ; Syahril, M.; Sahri, Yulian
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 5 No. 3 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v5i3.6383

Abstract

ABSTRACT This study aims to analyze the influence of academic service quality and promotion on student satisfaction, as well as its implications for students’ intention to recommend Universitas Muhammadiyah Palembang. The primary focus of this research is to determine the extent to which service quality and promotion contribute to shaping students’ positive perceptions of the institution, which ultimately affects their loyalty through the intention to recommend. This research employs a quantitative method with an associative approach to examine the relationships between variables within a single model framework. The study uses a survey method by distributing closed-ended questionnaires to respondents using a 5-point Likert scale. The population consists of all active students at Universitas Muhammadiyah Palembang, with a sample of 120 students selected through purposive sampling. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS version 26. The regression test results indicate that academic service quality and promotion have a positive and significant effect on student satisfaction. Furthermore, student satisfaction also has a proven positive and significant effect on their intention to recommend the university. These findings suggest that improving academic service quality and implementing effective promotional strategies are key factors in fostering student satisfaction and loyalty as campus ambassadors. ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan akademik dan promosi terhadap kepuasan mahasiswa, serta implikasinya terhadap niat mahasiswa untuk merekomendasikan Universitas Muhammadiyah Palembang. Fokus utama penelitian ini adalah untuk mengetahui seberapa besar kontribusi kualitas layanan dan promosi dalam membentuk persepsi positif mahasiswa terhadap institusi, yang pada akhirnya memengaruhi loyalitas mereka melalui niat merekomendasikan. Jenis penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif, yaitu untuk melihat hubungan antarvariabel dalam satu kerangka model. Penelitian ini menggunakan metode survei dengan menyebarkan kuesioner tertutup kepada responden menggunakan skala Likert 1–5. Populasi dalam penelitian ini adalah seluruh mahasiswa aktif Universitas Muhammadiyah Palembang, dengan jumlah sampel sebanyak 120 mahasiswa yang dipilih menggunakan teknik purposive sampling. Teknik analisis data menggunakan analisis regresi linear berganda dengan bantuan perangkat lunak SPSS versi 26. Hasil uji regresi menunjukkan bahwa kualitas layanan akademik dan promosi berpengaruh positif dan signifikan terhadap kepuasan mahasiswa. Selanjutnya, kepuasan mahasiswa juga terbukti memiliki pengaruh positif dan signifikan terhadap niat mahasiswa untuk merekomendasikan universitas. Temuan ini menunjukkan bahwa peningkatan mutu layanan akademik dan strategi promosi yang efektif menjadi kunci penting dalam membangun kepuasan dan loyalitas mahasiswa sebagai duta kampus.
Co-Authors Bora Alviolesa Efrina Masdain Eni Cahyani Fardah, Fagar Pertiwi Muhammad Syahril RZ M Rahman Syahril, M. Yulian Sahri