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All Journal Jurnal Komunikasi Islam (J-KIs) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Rizky Fadilah
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Analisis Efek Media Massa terhadap Perubahan Perilaku dan Struktur Nilai Kultural di Masyarakat Rizky Fadilah; Marissa Zefrina; Ummi Salma; Kholis Ridho
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1205

Abstract

This study investigates the effects of mass media on behavioral changes and cultural value structures in society. Mass media plays a crucial role as a source of information and an agent of social transformation, influencing cognitive, affective, and conative aspects of individuals and communities. This research draws on mass communication theories and previous studies to explore how media fosters changes in public perceptions, attitudes, and behaviors, while also highlighting its dual impact both positive and negative. The urgency of this study lies in addressing the growing reliance on media in the digital age and the necessity of critical media literacy among audiences. Using a qualitative approach, data was collected through questionnaires and in-depth interviews to capture audience experiences and their interactions with media. Findings suggest that media significantly shapes societal norms, influencing lifestyle choices, cultural identity, and social awareness. However, unchecked media influence can perpetuate stereotypes, misinformation, and cultural homogenization. The study concludes by advocating for increased critical awareness and education in media literacy to empower audiences to filter media messages effectively and encourage sustainable social change.
Analisis Efek Media Massa terhadap Perubahan Perilaku dan Struktur Nilai Kultural di Masyarakat Rizky Fadilah; Marissa Zefrina; Ummi Salma; Kholis Ridho
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1205

Abstract

This study investigates the effects of mass media on behavioral changes and cultural value structures in society. Mass media plays a crucial role as a source of information and an agent of social transformation, influencing cognitive, affective, and conative aspects of individuals and communities. This research draws on mass communication theories and previous studies to explore how media fosters changes in public perceptions, attitudes, and behaviors, while also highlighting its dual impact both positive and negative. The urgency of this study lies in addressing the growing reliance on media in the digital age and the necessity of critical media literacy among audiences. Using a qualitative approach, data was collected through questionnaires and in-depth interviews to capture audience experiences and their interactions with media. Findings suggest that media significantly shapes societal norms, influencing lifestyle choices, cultural identity, and social awareness. However, unchecked media influence can perpetuate stereotypes, misinformation, and cultural homogenization. The study concludes by advocating for increased critical awareness and education in media literacy to empower audiences to filter media messages effectively and encourage sustainable social change.
FOOD SECURITY OR THE RECONFIGURATION OF INDIGENOUS LIVING SPACE? A MULTI-LEVEL PERSPECTIVE ON THE FOOD ESTATE PROJECT IN SOUTH PAPUA Andis Destrian Irianto; Rizky Fadilah; Vlaradhia Sakura Annisa Gricylla
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the Food Estate project in South Papua, Indonesia, as a contested development intervention in Indigenous territories through the Multi-Level Perspective (MLP) framework. Although officially promoted as a response to global food insecurity and national self-sufficiency, the project has generated persistent social, ecological, and political conflicts with Indigenous communities. Using a qualitative case study approach based on document analysis and secondary literature, the research analyzes interactions across landscape, regime, and niche levels. The findings show that global food crisis narratives and climate uncertainty legitimize large-scale state intervention, while centralized, corporate-driven governance marginalizes Indigenous food systems rooted in sago forests, wetlands, and agroforestry. Rather than enabling a sustainable transition, these interactions intensify structural conflict, environmental degradation, and the erosion of Indigenous food sovereignty. The study concludes that the Food Estate represents a reorganization of Indigenous living space and calls for more plural, justice-based, and ecologically embedded food governance.
Co-Authors Andis Destrian Irianto Kholis Ridho, Kholis Marissa Zefrina Ummi Salma Vlaradhia Sakura Annisa Gricylla