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All Journal Almana : Jurnal Manajemen dan Bisnis Journal of Economics, Management, Business And Accounting (JEMBA) Journal of Community Service (Abdisci)
Supriyadi, Tatang
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Konsumen pada Transmart Carrefour Bandung Supriyadi, Tatang
JEMBA Vol 5 No 1 (2025): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v5i1.15598

Abstract

Transmart Carrefour  menerapkan strategi pemasarannya melalui bauran promosi (promotion mix) yang bertujuan untuk menciptakan hubungan jangka panjang yang saling menguntungkan dengan pelanggan, dan untuk meningkatkan ekuitas merek sehingga tercipta keunggulan bersaing untuk membangun loyalitas pelanggan Transmart Carrefour.Penelitian ini bertujuan untuk : (1) mengetahui pelaksanaan bauran promosi pada Transmart Carrefour Bandung. (2) mengetahui besarnya pengaruh bauran promosi terhadap keputusan pembelian konsumen pada Transmart Carrefour Bandung. (3) Mengetahui variabel dalam bauran promosi  yang paling dominan berpengaruh terhadap keputusan pembelian konsumen pada Transmart Carrefour Bandung. Untuk menjawab tujuan penelitian ini digunakan penelitian verifikatif. Sedangkan  metode penelitian yang digunakan adalah metode explanatory survey dengan menggabungkan metode kualitatif dan kuantitatif. Variabel yang diteliti dari bauran promosi yaitu periklanan (advertising), promosi penjualan  (sales promotion), hubungan masyarakat  (public relation), dan penjualan secara pribadi (personal selling). Sampel penelitian sebanyak 94 konsumen. Hasil penelitian menunjukkan bahwa keempat unsur bauran promosi yang dilaksanakan oleh Transmart Carrefour Bandung mempunyai pengaruh terhadap keputusan pembelian konsumen dengan rincian sebagai berikut : advertising (29,44%), sales promotion (20,54%), publicity (13,21%), dan personal selling (6,85%). Adapun sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini yaitu sebesar  (29,8%). Variabel advertising merupakan variabel yang paling dominan berpengaruh terhadap keputusan pembelian pada Transmart Carrefour Bandung sebesar 29,44%.
CITIZEN RESEARCH PRACTICE: LEARNING DATA COLLECTION ON SUMATRAN SLOW LORIS -ELECTRICAL GRID INTERACTION IN LABUHAN RATU VII, EAST LAMPUNG Rustiati, Elly Lestari; Priyambodo, Priyambodo; Sandora, Desta; Dwitama , Harry Putra; Subagyo, Agus; Pratiwi, Dian Neli; Bayu , Raden Fadli; Sunandar, Sunandar; Ariyanto, Slamet Puji; Supriyadi, Tatang
Jurnal Abdisci Vol 3 No 4 (2026): Vol 3 No 4 Tahun 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v3i4.913

Abstract

Background. Supporting the need for the electricity network to carry out daily activities was done by PLN including Penyulang Kecak, the Sribawono Substation for Labuhan Ratu VII, Labuhan Ratu, East Lampung, a WKNP buffer village, the natural habitat of sumatran slow lorises and the electricity grid. Aims. To discussion/interview with village officials related to areas affected by interaction with sumatran slow lorises, from representatives of Labuhan Ratu VII was conducted Methods. Community service in the introduction and collection of community-based data related to the interaction of sumatran slow lorises with the electricity network was carried out by meetings, discussions and companion visits Conclusion. The interaction of sumatran slow loris wildlife and the electrical grid can result its losses both injuries and fatalities. Mitigation conflict tools has been set. Strengthening the local communities supports, companionship on citizen research, community-based data collection assistance was done in Labuhan Ratu VII, East Lampung. Knowledge on sumatran slow loris, electrical grid and conflict mitigation was engaged. Implementation. Data collection based on rapid assesment includes the research perception, document and data collection in the field was introduced and applied
Analisis Karakteristik Pelanggan, Reputasi Perusahaan, dan CRM Terhadap Kreasi Nilai Pelanggan (Survei pada Bank Digital di Jawa Barat) Supriyadi, Tatang; Muhammad Iffan; Arjuna Rizaldi; Andina Dwijayanti; Panji Pramuditha
JEMBA Vol 5 No 2 (2025): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v5i2.18373

Abstract

The purpose of this research is to examine: (1) the description of customer characteristics, corporate reputation, and Customer Relationship Management (CRM) in relation to customer value creation among digital bank clients in West Java; (2) the magnitude of the effects of these variables on customer value creation; (3) the direct impact of customer characteristics on customer value creation; (4) the direct impact of corporate reputation on customer value creation; and (5) the direct impact of CRM on customer value creation. A quantitative research design was applied using an explanatory survey method to identify and test causal relationships between the study variables. The variables under investigation consist of customer characteristics, corporate reputation, CRM, and customer value creation, based on a sample of 123 respondents from digital banking users. The empirical results reveal that customer characteristics significantly affect customer value creation with an influence of 22.69%. Corporate reputation demonstrates the highest total contribution of 42.06% to customer value creation, while CRM shows a 12.28% effect. Overall, the findings highlight that corporate reputation is the most influential factor in strengthening customer value creation in digital banking, complemented by effective relationship management and supportive customer attributes
Structural Model of AI-Based Feedback's Impact on Employee Commitment and Creativity to Enhance Organizational Innovation Maryati, Mari; Supriyadi, Tatang
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3018

Abstract

The increasing use of artificial intelligence (AI) in workplace feedback systems has reshaped how employees receive performance evaluations and guidance. While AI promises efficiency and objectivity, its influence on employees’ psychological engagement, creative behavior, and organizational innovation is not yet fully understood. This study aims to examine how AI-based feedback affects employees’ work commitment and creativity and how these factors, in turn, contribute to organizational innovation. A quantitative explanatory approach was employed, using survey data collected from employees who had experienced AI-supported feedback in their organizations. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that AI-based feedback positively influences both work commitment and employee creativity. In addition, work commitment and creativity each play a significant role in promoting organizational innovation and jointly mediate the relationship between AI-based feedback and innovation outcomes. These results suggest that AI-based feedback does not automatically lead to innovation; instead, its benefits emerge when the technology strengthens employees’ emotional attachment to their work and supports creative exploration. In conclusion, this study highlights the importance of designing AI-based feedback systems that are transparent, supportive, and development-oriented in order to fully realize their potential in fostering sustainable organizational innovation.
Co-Authors Agus Subagyo Andina Dwijayanti Ariyanto, Slamet Puji Arjuna Rizaldi Bayu , Raden Fadli Dwitama , Harry Putra Elly Lestari Rustiati Maryati, Mari Muhammad iffan Pratiwi, Dian Neli Priyambodo Priyambodo Sandora, Desta Sunandar Sunandar