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All Journal Enrichment : Journal of Management Journal of Economics Research and Policy Studies Jurnal Ilmu Sosial dan Humaniora Journal of Artificial Intelligence and Digital Business Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Priviet Social Sciences Journal Perwira Journal of Community Development (PJCD) Paramacitra : Jurnal Pengabdian Masyarakat Ecoducation Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
Ariswati, Lusiana Desy
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Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Can financial literacy drive microentrepreneur success in digital economies? Kesuma, Muhammad Ramadhani; Ariswati, Lusiana Desy; Henrika, Margareth; Widaryo, Chandika Mahendra; Irianto, Ellen D. Oktanti; Aini, Rohana Nur
Journal of Economics Research and Policy Studies Vol. 5 No. 3 (2025): Journal of Economics Research and Policy Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jerps.v5i3.2280

Abstract

Microentrepreneurship significantly contributes to economic development in resource-rich regions like East Kalimantan, yet faces challenges due to low financial literacy and limited digital adoption. Existing research highlights the importance of financial literacy for business success, but underexplores the role of digital financial literacy and regional contexts. This study investigates how financial literacy and digital financial literacy influence microentrepreneur success, with financial planning as a mediating factor. Using a quantitative approach with Partial Least Squares Structural Equation Modeling, data were collected from 160 microentrepreneurs in East Kalimantan. The findings reveal that financial literacy directly enhances business success, while digital financial literacy impacts success indirectly through financial planning. The model explains 60.8% of the variance in microentrepreneur success, emphasizing the critical role of structured financial strategies. These results suggest that integrating digital tools into financial education can foster sustainable business growth.
Co-Authors Anggriyani, Windi Assyifa, Adzra Rania Azzahra, Aji Sophia Henrika, Margareth Irianto, Ellen D Oktanti Irianto, Ellen D. Oktanti Kesuma, Muhammad Ramadhani Korip, Zahwa Muslimatul Libran Filani Mantika, Syifa Unada Muhammad Ramadhani Kesuma Nabila, Selvi Intan Nur, Aini Rohana Pratiwi, Wanda Aulia Renata, Renata Rohana Nur Aini Wahidina, Wahidina Widaryo, Chandika Mahendra Yunita, Vilia