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All Journal Indonesian Journal of Industrial Engineering & Management Jambura Industrial Review (JIREV)
Anwar, Balqis
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Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Penerapan Metode OEE pada Gearbox Mesin Cooling Tower di PT. Simp tbk Anwar, Balqis; Lahay, Idham Halid; Wolok, Eduart; Rasyid, Abdul; Pramudibyo, Sugeng; Larosa, Esta
Jambura Industrial Review (JIREV) VOL. 4 NO. 2, NOVEMBER 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jirev.v4i2.27064

Abstract

Target produksi merupakan sesuatu yang diharapkan dan yang ingin dicapai oleh industri manufaktur, khususnya industri yang berfokus pada kegiatan memproduksi suatu produk jadi. Pt. SIMP merupakan perusahaan yang memproduksi minyak goreng dan lemak nabati di Indonesia. Perusahaan ini memiliki target produksi dalam setiap produksinya. Pada setiap proses produksinya perusahaan sering mengalami kendala dalam memenuhi target yang telah di tentukan oleh perusahaan salah satunya kerusakan pada gearbox, kerusakan ini dapat berdampak pada efisiensi operasional dan waktu henti produksi. Akibatnya, perusahaan harus mengeluarkan biaya tambahan untuk penggantian suku cadang, perbaikan, dan penundaan produksi, yang semuanya berkontribusi pada ketidak mampuan untuk mencapai target produksi yang telah direncanakan. Penelitian ini bertujuan untuk mengetahui tingkat Availability,Performance Effeciency, dan Rate Of Quality Product. Metode yang di gunakan yaitu Overal Equipment Efektiveness (OEE).
Customer Loyalty Analysis with Markov Chain and Customer Bonding Strategy: Case Study at PT XYZ Anwar, Balqis; Lahay, Idham Halid; Uloli, Hendra
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 7, No 1: February 2026
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v7i1.33981

Abstract

Thiis stiudy aiims to analyze customer loyalty at PT XYZ is using the Markov Chain approach and Customer Bonding strategy. The research method combines quantitative analysis through Markov Chain to predict customer switching and qualitative analysis through questionnaires to measure the effectiveness of the Customer Bonding strategy. The results showed that the probability of customers staying was 54%, while the probability of moving to competitors was 46%. The Customer Bonding strategy, especially in the aspects of relationship bonding and advocacy bonding, has proven effective in increasing customer loyalty. The strategies that can be carried out so that XYZ Workshop does not experience a drastic decline in customers are by implementing strategies such as: Customer Retention Strategy, Improving Quality and Differentiation, Expanding Market Access, and Reanalyzing Business Models. However, the availability of spare parts and product design are still weaknesses that need to be improved.This study provides practical implications for companies in designing more effective customer retention strategies.
Co-Authors Abdul Rasyid Eduart Wolok Hendra Uloli Idham Halid Lahay Larosa, Esta Pramudibyo, Sugeng