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Fenomena Sarkasme Komunikasi: Analisis Gaya Komunikasi Selebgram di Media Sosial Amelinda, Ria; Jumriani, Jumriani; Andriani, Andriani
Palita: Journal of Social Religion Research Vol. 8 No. 2 (2023): Palita : Journal of Social Religion Research
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/pal.v8i2.4893

Abstract

This research focuses on sarcasm and the communication style of the celebrity influencer Bunda Corla. The aim of this study is to understand the sarcasm expressed by Bunda Corla on Instagram and the communication style used during live streaming. This research employs a descriptive qualitative research method, which is used to obtain information related to the object under study. Data collection techniques include observation, listening, and documentation. Data is analyzed by collecting, reducing, and drawing conclusions from the data. The results show that the sarcasm frequently expressed by Bunda Corla on the Instagram social media platform includes the words bandit, dog, and bastard. The communication style used by Bunda Corla on Instagram during live broadcasts is categorized into two styles: the controlling style, characterized by the intention or desire to persuade, control, and influence others, and the withdrawal style, characterized by communication that is inappropriate.
Strategi Komunikasi Dakwah Lembaga Zakat dalam Mendukung Pembangunan Ekonomi Berbasis Pemberdayaan Umat Umar, Umar; Amelinda, Ria; Retno Cristiyan Dewi, Evi
KOMUNIDA : Media Komunikasi dan Dakwah Vol 15 No 1 (2025): KOMUNIDA: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/komunida.v15i1.13944

Abstract

This study aims to analyze the strategic position of the Zakat Institution in Palopo City in response to internal and external dynamics using the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis approach. A mixed-methods strategy—combining quantitative and qualitative techniques—was applied, with data collected through questionnaires and interviews. The collected data were processed using a weighted score summation method to evaluate the organization's strengths, weaknesses, opportunities, and threats, thereby determining its strategic positioning within the SWOT matrix. The results indicate that the Zakat Institution of Palopo City occupies an aggressive strategy position, suggesting the organization holds strong internal capabilities and substantial external opportunities for growth. This strategic placement reflects the institution's potential to expand its reach and enhance the effectiveness of both zakat collection and distribution. The findings of this study provide a strategic direction for the institution to foster innovation, particularly through the adoption of digital technologies and the strengthening of zakat-based economic empowerment programs, in order to promote sustainable community welfare.