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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ)
Dwita Ansir, Ratna
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Economics, Econometrics & Finance

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PENGARUH KREDIBILITAS, CITRA MEREK, DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI PRODUK MAKE OVER DALAM PEMASARAN OMORFO SHOP PADA SHOPEE DI MAKASSAR Dwita Ansir, Ratna; Romadhoni, Buyung; Indrayani, Syarthini
Ekonomi & Bisnis Vol 24 No 1 (2025): Jurnal Ekonomi & Bisnis Juni 2025
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v24i1.7450

Abstract

This study analyzes the influence of credibility, brand image, and consumer trust on purchase intention for Make Over products at Omorfo Shop on Shopee in Makassar. Using a quantitative approach and multiple linear regression analysis, the sample consists of 130 respondents who are active consumers of Omorfo Shop. The results indicate that brand image and consumer trust have a significant effect on purchase intention, while credibility does not show a significant partial effect. Data were analyzed using SPSS version 29.Keywords: Credibility, Brand Image, Consumer Trust and Purchase Intention
Co-Authors Indrayani, Syarthini Romadhoni, Buyung