Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ)
Vol 24 No 1 (2025): Jurnal Ekonomi & Bisnis Juni 2025

PENGARUH KREDIBILITAS, CITRA MEREK, DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI PRODUK MAKE OVER DALAM PEMASARAN OMORFO SHOP PADA SHOPEE DI MAKASSAR

Dwita Ansir, Ratna (Unknown)
Romadhoni, Buyung (Unknown)
Indrayani, Syarthini (Unknown)

Article Info

Publish Date
02 Jun 2025

Abstract

This study analyzes the influence of credibility, brand image, and consumer trust on purchase intention for Make Over products at Omorfo Shop on Shopee in Makassar. Using a quantitative approach and multiple linear regression analysis, the sample consists of 130 respondents who are active consumers of Omorfo Shop. The results indicate that brand image and consumer trust have a significant effect on purchase intention, while credibility does not show a significant partial effect. Data were analyzed using SPSS version 29.Keywords: Credibility, Brand Image, Consumer Trust and Purchase Intention

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Journal Info
Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ)
Website

Abbrev

ekbis

Publisher

Politeknik Negeri Jakarta

Subject

Economics, Econometrics & Finance

Description

urnal Ekonomi dan Bisnis adalah jurnal yang sudah terindeks sinta 5 yang mempublikasikan bidang ilmu yang berkaitan dengan ekonomi & bisnis, terbit secara berkala dua kali setahun (Juni dan Desember). Jurnal Ekonomi dan Bisnis mempublikasikan artikel hasil penelitian yang orisinal berkaitan dengan: ...