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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Socius: Social Sciences Research Journal
Adeputra, Gio Tama
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Kualitas Produk, Persepsi Harga, dan Citra Merek Terhadap Keputusan Pembelian Minuman Yakult Di Palangka Raya Roma, Roma; Nopra, Nopra; Waruwu, Henokh Y.; Adeputra, Gio Tama; Dendy, Dendy
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 10 (2025): May
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15526389

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, persepsi harga, dan citra merek terhadap keputusan pembelian minuman Yakult di Kota Palangka Raya. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden yang pernah mengonsumsi Yakult di wilayah Palangka Raya. Teknik analisis data yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, kualitas produk, persepsi harga, dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian Yakult. Temuan ini mengindikasikan bahwa konsumen di Palangka Raya sangat mempertimbangkan ketiga variabel tersebut sebelum memutuskan untuk membeli Yakult. Oleh karena itu, perusahaan disarankan untuk terus menjaga dan meningkatkan kualitas produk, memberikan harga yang kompetitif, serta memperkuat citra merek melalui strategi pemasaran yang efektif.
Pemberdayaan Siswa melalui Pelatihan Kreatif Ecobrick: Meningkatkan Keterampilan dan Kepedulian Lingkungan di Sekolah Dasar: Student Empowerment through Creative Training Ecobricks: Improving Skills and Environmental Awareness in Elementary Schools Ramadani, Ahmad; Lestari, Aprilia Eka; Saputra, Bayu; Christian Radiafilsan; Adelia, Cindy; Santosa, Dewa Damar Wulan Putra; Kurniawan, Dony; Habeahan, Frederika Juliani; Perangin-Angin, Ghabrylla Br; Adeputra, Gio Tama; Paujiah, Idah Lisna; Kamuri, Iqbal Achmad; Ermelinda D.C., Juhana; Yuniati, Nisa; Sinurat, Skolastika Irawati Br; Sumiati, Sumiati
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 12 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i12.10673

Abstract

Plastic waste management has become a significant environmental challenge, particularly in urban areas. SD Negeri 2 Tumbang Talaken in Central Kalimantan faces issues with plastic waste management, with most waste being disposed of carelessly. One solution implemented is the Ecobrick method, which utilizes used plastic bottles to process plastic waste into valuable products such as furniture or building materials. This Ecobrick training program aims to raise students' awareness of the importance of waste management and teach them skills in recycling plastic waste into valuable items. The method involves educating students about the importance of waste management and hands-on practice in making Ecobricks by compacting plastic waste into used bottles. The training results showed an increase in students' understanding of waste management and creativity in producing Ecobricks, which can be used for school decorations or furniture. This program also supports character development in line with the Merdeka Curriculum, while contributing to the creation of an environmentally friendly school. The success of this program opens opportunities to involve more schools in efforts to reduce plastic waste and promote sustainable environmental management.
Co-Authors Adelia, Cindy Ahmad Ramadani, Ahmad Bayu Saputra Christian Radiafilsan Dendy, Dendy Ermelinda D.C., Juhana Habeahan, Frederika Juliani Kamuri, Iqbal Achmad Kurniawan, Dony Lestari, Aprilia Eka Nopra, Nopra Paujiah, Idah Lisna Perangin-Angin, Ghabrylla Br ROMA, ROMA Santosa, Dewa Damar Wulan Putra Sinurat, Skolastika Irawati Br Sumiati Sumiati Waruwu, Henokh Y. Yuniati, Nisa