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Manajemen Penanaman Tanaman Obat guna Meningkatkan Kesehatan Masyarakat pada Kebun Berdaya Kelurahan Tonja Pancane, I Wayan Dikse; Danuarta, Maulana Ari; Suryadinatha , Aan Oka; Anjani , Ni Ketut; Arniti , Ni Ketut
Jurnal Abdi Masyarakat Indonesia Vol 5 No 3 (2025): JAMSI - Mei 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.1792

Abstract

Pengabdian kepada masyarakat ini berjudul "Manajemen Penanaman Tanaman Obat Guna Meningkatkan Kesehatan Masyarakat pada Kebun Berdaya Kelurahan Tonja" dan dilaksanakan pada tanggal 13 Januari hingga 28 Februari 2025 di Kelurahan Tonja, Denpasar Utara. Topik ini dipilih berdasarkan pentingnya manajemen dalam mendukung keberhasilan berbagai aspek kehidupan, potensi strategis Tanaman Obat Keluarga (TOGA) dalam meningkatkan kesehatan melalui pengobatan tradisional, serta kebutuhan optimalisasi urban farming di tengah keterbatasan lahan akibat urbanisasi. Metode pengabdian meliputi observasi lapangan, analisis situasi, penyusunan program kerja, dan pelaksanaan penanaman TOGA dengan melibatkan Kelompok Wanita Tani (KWT) Kelurahan Tonja sebagai mitra utama. Kegiatan ini bertujuan meningkatkan kesadaran masyarakat terhadap manfaat TOGA serta mengembangkan Kebun Berdaya sebagai pusat pemberdayaan dan penghijauan lingkungan. Hasil pengabdian menunjukkan peningkatan pemahaman dan partisipasi masyarakat dalam pemanfaatan TOGA. Kendala yang dihadapi antara lain keterbatasan lahan dan kurangnya pengetahuan tentang jenis tanaman serta pengolahan hasil. Program keberlanjutan diusulkan melalui pelatihan intensif dan pendampingan untuk memaksimalkan manfaat TOGA dalam aspek kesehatan dan ekonomi masyarakat.
The effect of product quality, price, and distribution on customer satisfaction with korigengi products on Tokopedia Tapa, I Gede Fery Surya; Korry, Putu Dyah Permata; Widiantari, Komang Sri; Danuarta, Maulana Ari
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1433

Abstract

The expansion of digital commerce in Indonesia has reshaped the way local creative brands compete in online marketplaces. Although platforms such as Tokopedia enable sellers to reach a wider audience, maintaining customer satisfaction has become increasingly challenging due to market saturation. KORIGENGI is a local brand specializing in otaku-themed merchandise that operates through Tokopedia, yet its competitive position remains weaker than that of several rival stores. This study aims to analyze how product quality, price perception, and distribution performance influence customer satisfaction with KORIGENGI products on Tokopedia. This research applies a quantitative approach using survey data collected from customers who have previously purchased KORIGENGI products. Structured questionnaires were distributed online and measured using a Likert scale. The collected data were examined through instrument testing, classical assumption testing, and multiple linear regression analysis. The findings indicate that product quality, price, and distribution exert positive and statistically significant effects on customer satisfaction. When examined simultaneously, these variables collectively explain the variations in customer satisfaction. Product quality was the most influential factor, followed by price and distribution. The results highlight the importance of delivering high-quality products, applying appropriate pricing strategies, and ensuring reliable distribution processes to enhance customer satisfaction in competitive e-commerce environments.