Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Palupi, Rosela
Unknown Affiliation
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS STRATEGI PEMASARAN SECARA ONLINE UNTUK MENARIK MINAT BELI KONSUMEN Palupi, Rosela; Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jiemas.v3i3.73

Abstract

Online shopping is increasingly in demand by various groups because of the various conveniences provided both in transactions and security. Each e-commerce merchant gives each other bonuses or discounts to attract customer interest. To build teamwork and share various experiences related to sales, it is not uncommon for many online traders to form a community. In fact, another advantage that online traders get is that they can carry out personalized marketing strategies. This personalization strategy is considered quite effective in finding consumers based on the messages sent by traders to consumers. However, basically everything that is done is done to increase sales results. The amount of sales results can be seen from the marketing performance carried out. Through this performance, it can be seen to what extent the trader's performance is in marketing goods. In this case, a trader is someone who plays an active role in sales. With a personalized marketing system, traders can estimate the goods needed by consumers. This research uses qualitative methods, in this type of research the findings are not obtained through statistical procedures or other calculations. The results of this research lead to the statement that online marketing communications and its new forms provide broader coverage, thereby promoting better advertising coverage. Through online marketing, brand development can be better than traditional marketing models. A well-designed website with high-quality information can meet customer needs and create more opportunities to provide significant value to its customers.
Pengaruh Tingkat Inflasi Dan Nilai Tukar Terhadap Resiko Pembiayaan Bermasalah Di Perbankan Syariah Palupi, Rosela; Efriyanti, Novia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.650

Abstract

Penelitian ini menganalisis pengaruh inflasi dan nilai tukar terhadap risiko pembiayaan bermasalah (NPF) pada perbankan syariah di Indonesia periode 2018–2022. Pendekatan yang digunakan adalah kuantitatif dengan analisis regresi linier berganda. Penelitian juga melibatkan uji asumsi klasik dan uji signifikansi statistik. Hasil menunjukkan bahwa inflasi dan nilai tukar tidak berpengaruh signifikan terhadap NPF. Namun, nilai koefisien determinasi sebesar 87,32% menunjukkan kemampuan penjelasan model yang tinggi. Sisa variabel NPF dijelaskan oleh faktor lain di luar model penelitian ini. Penelitian ini menyarankan perlunya penambahan variabel untuk studi selanjutnya.
Co-Authors Efriyanti, Novia Muhammad Iqbal Fasa