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All Journal Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Efriyanti, Novia
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences

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ANALISIS STRATEGI PEMASARAN SYARIAH TERHADAP KEPERCAYAAN NASABAH DI BANK SYARIAH INDONESIA Efriyanti, Novia; Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jiemas.v3i3.81

Abstract

Banks are an important financial institution in a country, because banks at macro and micro levels will be able to influence the economy. Sharia banks in Indonesian society are based on the wishes of various parties to provide financial transaction services whose activities are carried out based on Islamic sharia principles. According to sharia principles, marketing activities must be based on the spirit of worshiping God the Almighty Creator, making every effort possible for the common welfare, not for group interests, let alone personal interests. Research using qualitative research is research that depends on observations according to abilities that relate directly to the people around the research object. The researcher's aim is to analyze sharia marketing strategies on customer trust in Indonesian sharia banks. Researcher's Results Customer trust is an important asset for companies, maintaining loyal customers must be a greater priority than trying to get new customers
Pengaruh Tingkat Inflasi Dan Nilai Tukar Terhadap Resiko Pembiayaan Bermasalah Di Perbankan Syariah Palupi, Rosela; Efriyanti, Novia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.650

Abstract

Penelitian ini menganalisis pengaruh inflasi dan nilai tukar terhadap risiko pembiayaan bermasalah (NPF) pada perbankan syariah di Indonesia periode 2018–2022. Pendekatan yang digunakan adalah kuantitatif dengan analisis regresi linier berganda. Penelitian juga melibatkan uji asumsi klasik dan uji signifikansi statistik. Hasil menunjukkan bahwa inflasi dan nilai tukar tidak berpengaruh signifikan terhadap NPF. Namun, nilai koefisien determinasi sebesar 87,32% menunjukkan kemampuan penjelasan model yang tinggi. Sisa variabel NPF dijelaskan oleh faktor lain di luar model penelitian ini. Penelitian ini menyarankan perlunya penambahan variabel untuk studi selanjutnya.
Co-Authors Muhammad Iqbal Fasa Palupi, Rosela