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All Journal Jurnal Puan Indonesia SJEE (Scientific Journals of Economic Education)
Purba, Tiur Niari
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Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Other

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Pengaruh Brand Image, Promosi dan Online Customer Review Terhadap Minat Beli di E-commerce Shopee Agustina, Mila; Purba, Tiur Niari
SJEE (Scientific Journals of Economic Education) Vol 9, No 1 (2025): April
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/sjee.v9i1.203

Abstract

The rapid development of technology in Indonesia has driven a shift in consumer behavior from conventional shopping to digital shopping through e-commerce platforms. E-commerce makes it easier for consumers to shop anytime and anywhere. Shopee, as one of the largest e-commerce platforms in Indonesia, has successfully attracted consumer attention through various strategies such as promotions, visual representation, and customer reviews. This study aims to analyze the factors influencing consumer purchase intention on the Shopee platform, particularly related to brand image, promotions, and online customer reviews. The research findings show that Shopee's strong brand image significantly contributes to consumer trust and purchase intention. Promotions such as flash sales, shopping vouchers, and free shipping are the main attractions that encourage consumers to make immediate transactions. Additionally, customer reviews play an important role in shaping consumer perceptions of product and service quality. Positive reviews can increase purchase intention, while negative reviews can reduce consumer trust, even though Shopee has a good reputation as a platform. User experience is also a determining factor in purchase intention, especially if the Shopee application does not function optimally or if there are issues with the delivery process. With the increasingly competitive e-commerce landscape, Shopee must continue to adapt to market trends, balance promotional activities with brand image reinforcement, and improve service quality based on customer feedback. This study is expected to provide insights for e-commerce companies in designing effective marketing strategies to enhance consumer purchase intention
PENINGKATAN TECHNOPRENEURSHIP SKILL PELAKU UMKM DAN PELATIHAN OPTIMALISASI TEKNOLOGI SISTEM VIRTUAL BANKING DALAM E-COMMERCE Saragih, Saut Pintubipar; Svinarky, Irene; Purba, Tiur Niari
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.482

Abstract

The development of the digital economy requires MSME actors, including PKK community groups, to possess technopreneurship skills and the ability to utilize digital payment systems. However, limited technological literacy and digital banking competence remain major challenges. This community service program aims to enhance technopreneurship understanding and skills, as well as to optimize the use of digital banking through Virtual Account (VA) features in e-commerce transactions among the PKK group of Puri Rhabayu, Batam City. The program was implemented using a participatory and practical approach through face-to-face training sessions, conceptual material delivery, technical skill training, e-commerce transaction simulations, and hands-on practice mentoring. The training materials covered technopreneurship concepts and types, the utilization of e-commerce platforms, basic digital marketing strategies, and the use of Virtual Accounts in online buying and selling transactions. The results indicate a significant improvement in participants’ technopreneurship understanding, digital banking literacy, and ability to independently conduct e-commerce transactions using Virtual Accounts. In addition, the program increased entrepreneurial motivation, production creativity, and awareness of legal aspects related to digital transactions. Overall, this program was considered successful and has strong potential for sustainable development in technology-based community economic empowerment.
Co-Authors Agustina, Mila Irene Svinarky Saragih, Saut Pintubipar