Agustina, Mila
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Pengembangan Modul Fisika Berbasis CTL Berbantuan Aplikasi Canva untuk Meningkatkan Hasil Belajar Siswa Agustina, Mila; Ariani, Tri; Yolanda, Yaspin
Jurnal Penelitian Pembelajaran Fisika Vol 14, No 2 (2023): SEPTEMBER 2023
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jp2f.v14i2.16909

Abstract

Penelitian ini bertujuan untuk mengembangkan modul fisika berbasis CTL berbantuan aplikasi canva untuk mengukur hasil belajar siswa kelas XI IPA di SMA YADIKA Lubuklinggau yang valid, praktis, dan efektif. Dalam penelitian ini Research and Development dengan model pengembangan ADDIE, yang terdiri dari 5 tahapan yaitu analysis, design, development, implementation, dan evaluation. Subjek penelitian siswa-siswi kelas XI IPA di SMA YADIKA Lubuklinggau. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, angket, dan dokumentasi. Berdasarkan hasil validasi ahli bahasa diperoleh skor 0,89 dengan klasifikasi sangat tinggi. Hasil validasi oleh ahli media diperoleh skor 0,86 dengan klasifikasi sangat tinggi. Hasil validasi ahli materi diperoleh skor 0,83 dengan klasifikasi sangat tinggi. Kesimpulan hasil analisis penilaian oleh ketiga ahli yaitu: ahli bahasa, ahli materi, dan ahli media menunjukkan bahwa modul fisika memenuhi kriteria valid dengan rata-rata skor 0,86. Sedangkan dari hasil analisis penilaian lembar kepraktisan guru dan siswa diperoleh bahwa modul fisika memenuhi kriteria sangat praktis dengan skor rata-rata 87%. Pada uji lapangan diperoleh hasil N-gain(g) sebesar 0,78 yang termasuk dalam klasifikasi tinggi. Sehingga modul fisika memiliki tingkat keefektifan yang tinggi.
Pengaruh Brand Image, Promosi dan Online Customer Review Terhadap Minat Beli di E-commerce Shopee Agustina, Mila; Purba, Tiur Niari
SJEE (Scientific Journals of Economic Education) Vol 9, No 1 (2025): April
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/sjee.v9i1.203

Abstract

The rapid development of technology in Indonesia has driven a shift in consumer behavior from conventional shopping to digital shopping through e-commerce platforms. E-commerce makes it easier for consumers to shop anytime and anywhere. Shopee, as one of the largest e-commerce platforms in Indonesia, has successfully attracted consumer attention through various strategies such as promotions, visual representation, and customer reviews. This study aims to analyze the factors influencing consumer purchase intention on the Shopee platform, particularly related to brand image, promotions, and online customer reviews. The research findings show that Shopee's strong brand image significantly contributes to consumer trust and purchase intention. Promotions such as flash sales, shopping vouchers, and free shipping are the main attractions that encourage consumers to make immediate transactions. Additionally, customer reviews play an important role in shaping consumer perceptions of product and service quality. Positive reviews can increase purchase intention, while negative reviews can reduce consumer trust, even though Shopee has a good reputation as a platform. User experience is also a determining factor in purchase intention, especially if the Shopee application does not function optimally or if there are issues with the delivery process. With the increasingly competitive e-commerce landscape, Shopee must continue to adapt to market trends, balance promotional activities with brand image reinforcement, and improve service quality based on customer feedback. This study is expected to provide insights for e-commerce companies in designing effective marketing strategies to enhance consumer purchase intention