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All Journal Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Akrab Juara : Jurnal Ilmu-ilmu Sosial
Sammy Rommy Novie Korua
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Humanities Biochemistry, Genetics & Molecular Biology Chemistry Environmental Science Medicine & Pharmacology Other

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DEVELOPMENT STRATEGY FOR MARINE TOURISM AT KOMBI BEACH IN NORTH SULAWESI : Strategi Pengembangan Wisata Bahari Pantai Kombi di Sulawesi Utara Pingkan Aprilia Maramis; Kristi Karla Arina; Priskila Gissela Marlia Walangitan; Sammy Rommy Novie Korua; Jefta Eoudio Jeremia Maramis; Jibrael Albert Jesson Bolung; Gloria Virginia Regita Wangkay
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 8 No 2 (2024): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v8i2.4566

Abstract

Marine tourism is an important contributor to the global economy that relies heavily on the preservation of coastal resources (Gössling, Hall, and Scott 2018). Kombi Beach, which is located in Kombi District, is not only known by local tourists, but also begins to attract the attention of foreign tourists. However, the development of marine tourism on Kombi Beach still faces various challenges, including limited infrastructure, suboptimal promotion, and public awareness of the importance of sustainable tourism. However, despite having various advantages, Kombi Beach still faces a number of challenges that need to be overcome in order to compete with other tourist destinations around it. The data analysis in this study uses SWOT analysis. Based on the results of the SWOT analysis for the marine tourism development strategy on Kombi Beach, which resulted in several important points. First, the strength of Kombi Beach lies in its unique natural beauty, climate that supports tourism throughout the year, as well as support from the government and local communities. Second, the weaknesses faced include limited supporting infrastructure, less than optimal promotion, and the quality of human resources in the tourism sector that need to be improved. Furthermore, the opportunities that exist include increasing marine tourism trends, potential investment from the private sector, and advances in digital technology that can increase promotion. However, the challenges that must be watched out for are competition with other tourist destinations, potential environmental damage, and economic instability that can affect tourist visits. Based on the analysis, the recommended development strategy is an aggressiveness (SO) strategy. Steps that can be taken include the development of integrated tour packages that combine natural and cultural activities, utilizing digital promotion with government support, involving local communities in tourism efforts, and collaborating with the government to improve transportation access
CUSTOMER EXPERIENCE AND ITS INFLUENCE ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION (Case Study on Consumers of PT. TELKOM MANADO) Merry Ratar; Jourie Pangemanan; Tirsa Mamangkai; Sammy Rommy Novie Korua; Evans E.W. Tulungen
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 3 (2025): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This study aims to determine how much Customer Experience influences Customer Satisfaction. How much Customer Experience influences Customer Loyalty. How much Customer Satisfaction influences Customer Loyalty. How much Customer Experience influences Customer Loyalty mediated by Customer Experience at PT. Telkom Manado. The research approach used in this study is quantitative research with quantitative deductive logic/reasoning. Descriptive statistical analysis in this study is used to provide information about the identity of the respondents. The second is multivariate statistical analysis, namely the data analysis technique used in this study using SEM-PLS (Structural Equation Modeling-Partial Least Square). With SmartPLS (Partial Least Square) software. The results of the study show that Customer Experience has a positive effect of 0.647 on customer loyalty. Customer Experience has a positive effect of 0.785 on customer satisfaction. Customer Satisfaction has a positive effect of 0.311 on customer loyalty. Customer Experience has a positive and significant effect or 0.000 <0.05 on customer loyalty. Customer Experience has a positive and significant effect or 0.000 <0.05 on customer satisfaction. Customer Satisfaction does not have a positive and significant effect or 0.446 > 0.05 on customer loyalty. Customer satisfaction is not able to mediate the customer experience variable on customer loyalty, for the original sample shows a positive value direction of 0.244 while the significance level is 0.534 > 0.05.
Co-Authors Arina, Kristi Karla Evans E.W. Tulungen Gloria Virginia Regita Wangkay Jefta Eoudio Jeremia Maramis Jibrael Albert Jesson Bolung Jourie Pangemanan Maramis, Pingkan A Merry Ratar Tirsa Mamangkai Walangitan, Priskila Gissela Marlia