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All Journal Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Jurnal Ilmiah Manajemen Dan Kewirausahaan
Armayanti Armayanti
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Pengembangan Media Flipbook untuk Analisis Jenis Kalimat di Kelas 5 SD Negeri 12 Kota Langsa Armayanti Armayanti; Najwa Syahada Gusna; Seni Ayu Ana Tasya; Wildan Sajali Harahap; Juliati Juliati
Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Vol. 3 No. 3 (2025): June : Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/morfologi.v3i3.1686

Abstract

The purpose of this study was to illuminate how students understand various types of sentences, especially single sentences, compound sentences, and compound sentences, and to develop and implement flipbooks as a learning aid in grade V of SD Negeri 12 Kota Langsa. This study was conducted through a qualitative approach using observation, interviews, and documentation to collect data. The results showed that conventional learning methods and the lack of interactive media caused most students to still have difficulty in distinguishing the structure and use of sentence types. There is evidence that the use of visual and interactive flipbook media can improve students' understanding and encourage them to actively participate in the learning process. Flipbooks are able to create a more interesting and meaningful learning environment, despite technical constraints such as limited digital devices. This study found that flipbooks are an effective alternative for teaching Indonesian to elementary school students by improving their language skills.
Pengaruh Brand Awareness, Brand Image, dan Harga terhadap Loyalitas Merek pada Mahasiswa Pengguna Smartphone Zalkha Soraya; A. Ade Wahyudi Asdar; Karmila Karmila; Della Puspita Sari; Wahyu Anugrah; Armayanti Armayanti; Ranti Ranti
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4693

Abstract

This study aims to analyze the effect of brand awareness, brand image, and price on brand loyalty in student smartphone users. The research background is based on increasing competition between smartphone brands which requires companies to understand the factors that drive consumer loyalty, especially among students who are known as active and critical users. This study uses an associative quantitative approach with a survey method of 82 respondents from the Management Study Program Class of 2022, Muhammadiyah University of Makassar. The results showed that brand awareness, brand image, and price partially and simultaneously had a significant effect on brand loyalty. The R² value of 0.825 indicates that the three independent variables explain 82.5% of the variation in brand loyalty. This finding confirms the importance of building a strong brand image, maintaining brand awareness, and setting prices in accordance with consumer value perceptions. This research provides strategic implications for companies in designing more effective marketing to retain customers in the student segment
Co-Authors A. Ade Wahyudi Asdar Della Puspita Sari Juliati Juliati Karmila Karmila Najwa Syahada Gusna Ranti Ranti Seni Ayu Ana Tasya Wahyu Anugrah Wildan Sajali Harahap Zalkha Soraya