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All Journal International Journal of Innovation Research in Education, Technology and Management (IJIRETM)
eka , Henry antonius
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Computer Science & IT Decision Sciences, Operations Research & Management Engineering Library & Information Science Social Sciences Other

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Analysis of the Effectiveness of Digital Marketing Strategies In Increasing New Student Admissions Saputra, Ade; Sahadah, Dewi Nelly; Solaiman, Deny; winanti, winanti; Goestjahjanti, Francisca Sestri; Yulia, Yayah; Supriyanto, Supriyanto; Tiara, Beby; Nurasiah, Nurasiah; Basuki, Sucipto; eka , Henry antonius; Pebrina, Erni Taruli
International Journal of Innovation Research in Education, Technology and Management Vol. 2 No. 1 (2025): February 2025
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/ijiretm.v2i1.178

Abstract

The ever-evolving digital era, digital marketing strategies are key for educational institutions, including Vocational School, to increase new student enrollment. This research aims to analyze the extent to which the digital marketing strategy implemented by Vocational School is effective in attracting prospective students and their parents. The results of the study are expected to provide in-depth insights into the success of existing digital marketing strategies, as well as recommend improvements and new tactics that can increase the enrollment of new students at Vocational School. By understanding the effectiveness of digital marketing strategies, Vocational School can optimize their marketing efforts, expand their reach, and ensure sustainable growth in a competitive education environment.
Co-Authors Ade saputra Basuki, Sucipto Goestjahjanti, Francisca Sestri Nurasiah Nurasiah Pebrina, Erni Taruli Sahadah, Dewi Nelly Solaiman, Deny Supriyanto Supriyanto Tiara, Beby WINANTI, WINANTI Yulia, Yayah