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All Journal Journal of E-business and Management Science International Journal of Innovation Research in Education, Technology and Management (IJIRETM)
Solaiman, Deny
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Library & Information Science Social Sciences Other

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Analysis of the Effectiveness of Digital Marketing Strategies In Increasing New Student Admissions Saputra, Ade; Sahadah, Dewi Nelly; Solaiman, Deny; winanti, winanti; Goestjahjanti, Francisca Sestri; Yulia, Yayah; Supriyanto, Supriyanto; Tiara, Beby; Nurasiah, Nurasiah; Basuki, Sucipto; eka , Henry antonius; Pebrina, Erni Taruli
International Journal of Innovation Research in Education, Technology and Management Vol. 2 No. 1 (2025): February 2025
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/ijiretm.v2i1.178

Abstract

The ever-evolving digital era, digital marketing strategies are key for educational institutions, including Vocational School, to increase new student enrollment. This research aims to analyze the extent to which the digital marketing strategy implemented by Vocational School is effective in attracting prospective students and their parents. The results of the study are expected to provide in-depth insights into the success of existing digital marketing strategies, as well as recommend improvements and new tactics that can increase the enrollment of new students at Vocational School. By understanding the effectiveness of digital marketing strategies, Vocational School can optimize their marketing efforts, expand their reach, and ensure sustainable growth in a competitive education environment.
Analysis of the Influence of Environmental Conditions, Communication Level and Motivation Level on the Performance of Automotive Industry Employees Santi, Neta Mirda; Goestjahjanti, Francisca Sestri; winanti, winanti; Himmy’azz, Istajib Kulla; Kurniawati, Nia; Mendrofa, Yeremia; Karyono, Karyono; Kumoro, Dwi Ferdiyatmoko Cahya; Putriani, RDN Dwi; Solaiman, Deny
Journal of E-business and Management Science Vol. 2 No. 1 (2024): Juni 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i1.141

Abstract

The importance of working environmental conditions, level of communication and level of motivation in determining the success of employee performance and until now there are still many companies that do not pay attention to these three things. There are still many companies that only seek profits without caring about the work environment, low communication and low employee motivation. Research variables: Working Environmental Conditions X1, Communication Level X2, Motivation Level The sampling technique uses Slovin samples. Data were collected using a questionnaire with a Likert scale, namely asking respondents for statements regarding the respondent's level of agreement with the questionnaire statements. Meanwhile, data analysis carried out included validity tests, reliability tests, descriptive statistical tests, normality tests, multicollinearity tests, heteroscedasticity tests, simultaneous and partial correlation tests, simultaneous and partial coefficient of determination tests, simultaneous and partial regression tests, hypothesis tests (T-tests and F-test). The research results can be seen from the multiple correlation level value of 0.898, this shows that the correlation level has a very strong influence. The coefficient of determination value is 0.806, meaning that the variables of work environment conditions, level of communication and level of motivation have an influence on employee performance of 80.6% and the remaining 19.4% is influenced by other variables not examined in this research. Meanwhile, the results of simultaneous hypothesis testing show a significant effect because Fcount > Ftable (43.924 > 3.11).
Co-Authors Ade saputra Basuki, Sucipto eka , Henry antonius Goestjahjanti, Francisca Sestri Istajib Kulla Himmy’azz Karyono Karyono Kumoro, Dwi Ferdiyatmoko Cahya Mendrofa, Yeremia Nia Kurniawati Nurasiah Nurasiah Pebrina, Erni Taruli Putriani, RDN Dwi Sahadah, Dewi Nelly Santi, Neta Mirda Supriyanto Supriyanto Tiara, Beby WINANTI, WINANTI Yulia, Yayah