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All Journal Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Journal of Information Systems and Management International Journal of Innovation Research in Education, Technology and Management (IJIRETM)
Pebrina, Erni Taruli
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Analisis Kesiapan untuk Berubah di Masa Pandemi Covid-19: Studi Pengaruh Kepemimpinan Transformasional terhadap Kinerja Karyawan Asbari, Masduki; Novitasari, Dewiana; Gazali, Gazali; Silitonga, Nelson; Pebrina, Erni Taruli
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 18, No 2 (2020): September 2020
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v18i2.8576

Abstract

Abstrak  - Penelitian ini bertujuan untuk mengukur pengaruh kepemimpinan transformasional terhadap kinerja karyawan di salah salah satu industri otomotif di Banten yang dimediasi oleh kesiapan untuk perubahan. Pengumpulan data penelitian kuantitatif ini dilakukan dengan teknik simple random sampling terhadap 294 orang populasi dan hasil kuesioner yang kembali dan valid adalah 205 orang sebagai sampel. Pemrosesan data menggunakan metode SEM dengan perangkat lunak SmartPLS 3.0. Hasil penelitian ini menyimpulkan bahwa kepemimpinan transformasional tidak berpengaruh signifikan terhadap kinerja karyawan, tetapi kepemimpinan transformasional berpengaruh positif dan signifikan terhadap kesiapan untuk berubah. Penelitian ini menyimpulkan juga bahwa kesiapan untuk berubah memiliki pengaruh positif dan signifikan terhadap hubungan antara kepemimpinan transformasional dan kinerja karyawan. Kesiapan untuk berubah sebagai full-mediator. Penelitian ini mengusulkan sebuah model untuk membangun kinerja karyawan di antara karyawan industri otomotif di Banten melalui peningkatan praktik kepemimpinan transformasional dengan kesiapan untuk berubah sebagai mediator. Penelitian ini dapat membuka jalan untuk meningkatkan kesiapan karyawan dalam menghadapi era revolusi industri 4.0. Kata Kunci: Kepemimpinan transformasional, kesiapan untuk berubah, kinerja karyawan
Analysis of the Effectiveness of Digital Marketing Strategies In Increasing New Student Admissions Saputra, Ade; Sahadah, Dewi Nelly; Solaiman, Deny; winanti, winanti; Goestjahjanti, Francisca Sestri; Yulia, Yayah; Supriyanto, Supriyanto; Tiara, Beby; Nurasiah, Nurasiah; Basuki, Sucipto; eka , Henry antonius; Pebrina, Erni Taruli
International Journal of Innovation Research in Education, Technology and Management Vol. 2 No. 1 (2025): February 2025
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/ijiretm.v2i1.178

Abstract

The ever-evolving digital era, digital marketing strategies are key for educational institutions, including Vocational School, to increase new student enrollment. This research aims to analyze the extent to which the digital marketing strategy implemented by Vocational School is effective in attracting prospective students and their parents. The results of the study are expected to provide in-depth insights into the success of existing digital marketing strategies, as well as recommend improvements and new tactics that can increase the enrollment of new students at Vocational School. By understanding the effectiveness of digital marketing strategies, Vocational School can optimize their marketing efforts, expand their reach, and ensure sustainable growth in a competitive education environment.
Digital Transformation in Small and Medium Enterprises: A Qualitative Study of Adoption Challenges and Strategies Simorangkir, Yosua Novembrianto; Nuryanti, Yulis; Suroso, Suroso; Iskandar, Joni; Pebrina, Erni Taruli
Journal of Information Systems and Management (JISMA) Vol. 4 No. 6 (2025): December 2025
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v4i6.1233

Abstract

Digital transformation has become a strategic necessity for Small and Medium Enterprises (SMEs), yet its implementation remains uneven due to complex technological, organizational, and contextual barriers. This study explores how SMEs navigate the challenges of adopting digital technologies and the strategies they employ to adapt within resource-constrained environments. Using a qualitative multi-case study approach, data were collected through semi-structured interviews, observations, and document analysis involving SMEs across diverse sectors. The findings reveal that technological limitations—such as inadequate infrastructure and high software costs—intersect with financial constraints to restrict the scope of digital adoption. Organizational readiness and human resource capability further influence transformation outcomes, with limited digital literacy and resistance to change emerging as significant inhibitors. Despite these challenges, SMEs demonstrate adaptive resilience by adopting incremental digitization, leveraging collaborative networks, and aligning digital initiatives with their operational contexts. Leadership commitment and capability-building efforts also play crucial roles in shaping transformation pathways. The study contributes to theoretical discourse by extending the relevance of the Technology–Organization–Environment (TOE) framework and the Resource-Based View (RBV) within emerging-market SME contexts. Practically, the findings underscore the need for targeted support systems, affordable digital solutions, and capacity-building programs to enable inclusive digital transformation.
Co-Authors Ade saputra Asbari, Masduki Basuki, Sucipto eka , Henry antonius Gazali Gazali Goestjahjanti, Francisca Sestri Joni Iskandar, Joni Novitasari, Dewiana Nurasiah Nurasiah Nuryanti, Yulis Sahadah, Dewi Nelly Silitonga, Nelson Simorangkir, Yosua Novembrianto Solaiman, Deny Supriyanto Supriyanto Suroso Suroso Tiara, Beby WINANTI, WINANTI Yulia, Yayah