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All Journal Journal of Entrepreneur, Business and Management Indonesian Journal Of Economy Studies
Irvan, Nur Fajri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Minat Berkunjung ke Permandian Air Panas Erba (Ere Bambang) Kabupaten Gowa Irvan, Nur Fajri; Hardiyono, Hardiyono
Indonesian Journal Of Economy Studies Vol 2, No 1 (2023): Indonesian Journal Of Economy Studies
Publisher : Siddiq Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63828/ijes.v2i1.24

Abstract

Pariwisata berkembang karena adanya gerakan manusia di dalam mencari sesuatu yang belum diketahui, menjelajahi wilayah baru, mencari perubahan suasana, atau untuk mendapatkan perjalanan baru. Penelitian ini bertujuan untuk mengetahui apakah faktor kenyamanan dan promosi yang mempengaruhi wisatawan yang berkunjung ke permandian air panas Ere bambang Kabupaten Gowa. Jenis Penelitian Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif dengan menggunakan kuesioner sebagai sumber datanya.Hasil penelitian menunjukkan bahwa kenyamanan sangat berpengaruh terhadap jumlah wisatawan yang berkunjung dan kembali berkunjung di obyek wisata permandian air panas Ere Bambang, promosi sangat berpengaruh terhadap jumlah wisatawan yang berkunjung di obyek wisata permandian air panas Ere Bambang. Berdasarkan hasil observasi dan wawancara dengan wisatawan tergolong mudah sehingga jumlah pengunjung terus meningkatKata Kunci: Pariwisata, Kenyaman, Promosi
Consumer Buying Interest: Prices And Product Quality At HRVD Division Store Irvan, Nur Fajri; Fadli M, Muhammad; Saharuddin, Saharuddin; Misi, Hasrullah Liong
Journal of Entrepreneur, Business and Management Vol 2, No 1 (2024): Journal Of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v2i1.95

Abstract

The study, set against the backdrop of increasingly competitive business environments, aims to understand how these factors—price and product quality—affect consumer buying interest, particularly at the HRVD Division Store in Makassar City, South Sulawesi.Utilizing a quantitative research approach, the study involved consumers of the HRVD Division Store as its population, with a total sample size of 30, reflecting the entire population of interest due to its size being less than 50. Through semi-structured interviews and statistical analysis using SPSS v.26, the research delved into the influences of price and product quality on buying interest, concluding that both factors significantly impact consumer purchase decisions. The findings reveal that price significantly affects purchase interest, suggesting that consumers are sensitive to pricing strategies that match their economic conditions. Similarly, product quality was found to have a significant impact, indicating that superior quality products are more likely to attract consumer interest and potentially command premium prices. The study further concludes that both price and product quality together significantly influence consumer buying interest, highlighting the importance of balancing these factors to enhance market competitiveness and consumer satisfaction. This research contributes to the broader understanding of consumer behavior, suggesting that effective marketing strategies must consider both the price and quality of products to meet consumer expectations and foster loyalty. However, the study acknowledges limitations in its geographical scope and sample representation, recommending further research to explore these dynamics across different contexts for more generalizable insightsKeywords: Consumer Buying Interest; Price Impact Product 
Analisis Minat Berkunjung ke Permandian Air Panas Erba (Ere Bambang) Kabupaten Gowa Irvan, Nur Fajri; Hardiyono, Hardiyono
Indonesian Journal Of Economy Studies Vol. 2 No. 1 (2023): Indonesian Journal Of Economy Studies
Publisher : Siddiq Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63828/ijes.v2i1.24

Abstract

Pariwisata berkembang karena adanya gerakan manusia di dalam mencari sesuatu yang belum diketahui, menjelajahi wilayah baru, mencari perubahan suasana, atau untuk mendapatkan perjalanan baru. Penelitian ini bertujuan untuk mengetahui apakah faktor kenyamanan dan promosi yang mempengaruhi wisatawan yang berkunjung ke permandian air panas Ere bambang Kabupaten Gowa. Jenis Penelitian Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif dengan menggunakan kuesioner sebagai sumber datanya.Hasil penelitian menunjukkan bahwa kenyamanan sangat berpengaruh terhadap jumlah wisatawan yang berkunjung dan kembali berkunjung di obyek wisata permandian air panas Ere Bambang, promosi sangat berpengaruh terhadap jumlah wisatawan yang berkunjung di obyek wisata permandian air panas Ere Bambang. Berdasarkan hasil observasi dan wawancara dengan wisatawan tergolong mudah sehingga jumlah pengunjung terus meningkatKata Kunci: Pariwisata, Kenyaman, Promosi
Co-Authors Fadli M, Muhammad Misi, Hasrullah Liong Saharuddin