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All Journal JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Entrepreneur, Business and Management Vifada Management and Digital Business
Misi, Hasrullah Liong
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Library & Information Science

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Consumer Buying Interest: Prices And Product Quality At HRVD Division Store Irvan, Nur Fajri; Fadli M, Muhammad; Saharuddin, Saharuddin; Misi, Hasrullah Liong
Journal of Entrepreneur, Business and Management Vol 2, No 1 (2024): Journal Of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v2i1.95

Abstract

The study, set against the backdrop of increasingly competitive business environments, aims to understand how these factors—price and product quality—affect consumer buying interest, particularly at the HRVD Division Store in Makassar City, South Sulawesi.Utilizing a quantitative research approach, the study involved consumers of the HRVD Division Store as its population, with a total sample size of 30, reflecting the entire population of interest due to its size being less than 50. Through semi-structured interviews and statistical analysis using SPSS v.26, the research delved into the influences of price and product quality on buying interest, concluding that both factors significantly impact consumer purchase decisions. The findings reveal that price significantly affects purchase interest, suggesting that consumers are sensitive to pricing strategies that match their economic conditions. Similarly, product quality was found to have a significant impact, indicating that superior quality products are more likely to attract consumer interest and potentially command premium prices. The study further concludes that both price and product quality together significantly influence consumer buying interest, highlighting the importance of balancing these factors to enhance market competitiveness and consumer satisfaction. This research contributes to the broader understanding of consumer behavior, suggesting that effective marketing strategies must consider both the price and quality of products to meet consumer expectations and foster loyalty. However, the study acknowledges limitations in its geographical scope and sample representation, recommending further research to explore these dynamics across different contexts for more generalizable insightsKeywords: Consumer Buying Interest; Price Impact Product 
Pengaruh Leadership dan Knowledge Management terhadap Kinerja Pegawai Di Kantor Pelayanan Pajak Madya Makassar Karmianti, Karmianti; Misi, Hasrullah Liong; Indriasari, Dewi Pratiwi; Muhaji, Muhaji
Vifada Management and Digital Business Vol. 1 No. 1 (2024): Januari - June
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/56y8r174

Abstract

Tujuan penelitian ini yaitu untuk mengetahui serta menguji Pengaruh Leadership dan Knowledge Management terhadap Kinerja Pegawai di Kantor Pelayanan Pajak Madya Makassar secara parsial dan simultan dari variabel yang diteliti. Penelitian ini mengggunakan pendekatan penelitian kuantitatif dengan jumlah sampel sebanyak 50 orang pegawai dengan metode analisis regresi berganda dengan bantuan aplikasi SPSS.20. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif dan tidak signifikan antara leadership terhadap kinerja pegawai secara parsial, terdapat pengaruh positif dan signifikan antara knowledge management terhadap kinerja pegawai secara parsial, secara simultan leadership dan knowledge management berpengaruh positif dan signifikan terhadap kinerja pegawai di Kantor Pelayanan Pajak Makassar
Kredibilitas Content Micro Influencer dan Dampaknya pada Purchase Intention: Peran Digital Engagement UMKM Kuliner Saharuddin, Saharuddin; Misi, Hasrullah Liong; Yusri, Andi Irsandi
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.8444

Abstract

One increasingly relevant approach is the use of micro-influencers, whose content credibility is believed to foster consumer trust and encourage digital engagement. However, many MSME actors still face challenges in optimizing influencer marketing, and prior research has reported contradictory findings. This study aims to analyze the effect of micro-influencer content credibility on consumers’ purchase intention in culinary MSMEs, both directly and indirectly through brand trust and digital engagement. A quantitative approach was employed using Structural Equation Modeling (SEM) with the assistance of AMOS software. Data were collected from 210 respondents who are consumers of culinary MSMEs in Pare-Pare City and Pinrang Regency, South Sulawesi, Indonesia. The results show that micro-influencer content credibility has a significant positive effect on brand trust, digital engagement, and purchase intention. Furthermore, digital engagement was found to mediate the relationship between micro-influencer content credibility and purchase intention, while the mediating role of brand trust was not significant. These findings provide theoretical contributions to the literature on influencer-based digital marketing and practical implications in the form of recommendations for MSMEs to optimize collaborations with credible micro-influencers in creating interactive content that enhances consumer digital engagement and drives purchase intention.
Co-Authors Fadli M, Muhammad Indriasari, Dewi Pratiwi Irvan, Nur Fajri Karmianti, Karmianti Muhaji Muhaji Saharuddin Yusri, Andi Irsandi