Amanda Maharani Sandrina
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Classifying Persuasive Strategies in Head Boy Election Speeches Using the Elaboration Likelihood Model Amanda Maharani Sandrina; Otong Setiawan Djuharie
BLAZE : Jurnal Bahasa dan Sastra dalam Pendidikan Linguistik dan Pengembangan Vol. 3 No. 3 (2025): BLAZE : Jurnal Bahasa dan Sastra dalam Pendidikan Linguistik dan Pengembangan
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/blaze.v3i3.2894

Abstract

This research examines the persuasive strategies used by student candidates in the 2020 Head Boy election at The Fulham Boys School in London, England. Specifically, on how teenagers convey persuasive messages in a formal school-based leadership context to persuade their peers. The study aims to identify and categorize the persuasive elements of their campaign speeches through Petty and Cacioppo's the Elaboration Likelihood Model (ELM) which differentiates between central (logical, content driven) and peripheral (emotional, stylistic) routes to persuasion. With a qualitative descriptive approach, the campaign speeches were collected in video format and transcribed, then they were content analyzed according to several categories. Each persuasive statement was classified according to the ELM principles. All four candidates were found to be applying center and peripheral routes and had responsibility of both audience demands and the leadership image. Some candidates were predisposed to use rational solutions, while others made more use on emotional appeals. This highlights the complexities involved in a student speaker's role in a leadership speech that balanced the appeal of the message against the message itself.
Peran Sastra dalam Menyebarkan Nilai-Nilai Keislaman pada Masa Dinasti Abbasiyah Amanda Maharani Sandrina; Tenny Sudjatnika
Al-Tarbiyah : Jurnal Ilmu Pendidikan Islam Vol. 3 No. 3 (2025): Juli: Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/al-tarbiyah.v3i3.2557

Abstract

This research discusses the role of literature during the Abbasid Dynasty as a means of spreading Islamic values in the middle of the development of Islamic culture and science. At this time, literature not only functioned as a form of artistic expression, but also as a medium of moral learning, preaching, and social criticism that could easily be accepted by the wider community. The purpose of this study is to analyze how Islamic values were inserted in the literary works of the Abbasid era and to understand the social roles played by the great writers of the time. The study uses a qualitative approach with descriptive-historical method and literature study technique. Data sources come from various literary works in the form of poetry, prose, maqamah, and related secondary references. The content and context of the works of influential literary figures were analyzed. The results of the study show that literary works not only serve as a reflection of cultural development, but also an effective means of preaching using beautiful language selection, subtle moral messages, and strong emotional appeal. In conclusion, literature plays a major role in building awareness of Islamic values in people's lives and is one of the important foundations in strengthening Islamic civilization.