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All Journal Empowerment : Jurnal Pengabdian Masyarakat INSANTA: JURNAL PENGABDIAN KEPADA MASYARAKAT
Anastasya, Tyas Fitria
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Arts Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Physics Social Sciences

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Pelatihan Optimalisasi Pemasaran Digital Produk Unggulan bagi Pelaku UMKM Perempuan di Desa Geresik Fitriani, Lili Karmela; Harjadi, Dikdik; Lesmana, Arief Surya; Ningsih, Liya; Firdaus, Galih Adam; Anastasya, Tyas Fitria
Empowerment : Jurnal Pengabdian Masyarakat Vol. 8 No. 01 (2025): Empowerment
Publisher : Program Studi Ilmu Hukum Fakultas Hukum Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/empowerment.v8i01.11306

Abstract

This community service program is expected to optimize digital marketing for flagship products of women-led MSMEs in Geresik Village, Ciawigebang District, Kuningan Regency. The limited understanding of the participants about digital marketing hinders them from increasing their market share and competitiveness in a wider environment. The approach employed was in the form of hands-on mentorship, gifting participants the knowledge and acumen to wield digital tools like social media, online marketplaces, and content creation techniques. The study shows that respondents’ ability to digitally market their products has increased because of the support provided, where more visibility attracts customers and can lead to sales. Some other outcomes or results of the program were collaboration among the MSME sector and the adoption of sustainability in marketing practice. The recommendations go to the sustainability of the program through: establishing a digital community of MSMEs, continuous training, and solidifying ties with government and private stakeholders. This initiative thus illustrates the potential impact of digital marketing for empowering rural MSMEs in support of economic development at the local level.
Literasi Keuangan, Inovatif, Kreatif Melalui Digital Marketing Desa Padarek Majalengka Watulandi, Micki; Mashar, Januar Habibi; Hasan, Qona’an El; Zahira, Salwa Ghina; Anastasya, Tyas Fitria
Insanta : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2026): INSANTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPP ARROSYIDIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61924/insanta.v4i2.228

Abstract

Pengabdian kepada masyarakat ini dilaksanakan di Desa Padarek, Kecamatan Lemahsugih, Kabupaten Majalengka, dengan fokus pada peningkatan literasi hukum dan keuangan masyarakat desa. Kegiatan ini menitikberatkan pada dua isu utama, yaitu kewaspadaan terhadap bahaya pinjaman online ilegal (pinjol) dan pentingnya legalitas usaha melalui pendaftaran Nomor Induk Berusaha (NIB) pada sistem Online Single Submission (OSS). Metode pelaksanaan meliputi sosialisasi, tanya jawab, diskusi interaktif, dan studi kasus, dengan pendekatan partisipatif yang mendorong keterlibatan aktif peserta. Kegiatan yang diikuti oleh 15 peserta, terdiri dari warga dan pelaku UMKM, dilaksanakan pada 12 Agustus 2024 di Balai Desa Padarek. Hasilnya, peserta menunjukkan peningkatan signifikan dalam pemahaman mengenai ciri-ciri pinjol ilegal, strategi pencegahan, serta tahapan pendaftaran NIB secara daring dan gratis. Program ini tidak hanya meningkatkan pengetahuan, tetapi juga membangun kesadaran hukum, keuangan, dan digital, yang diharapkan memperkuat ketahanan ekonomi desa secara berkelanjutan.
Co-Authors Arief Surya Lesmana Firdaus, Galih Adam Harjadi, Dikdik Hasan, Qona’an El Lili Karmela Fitriani Mashar, Januar Habibi Ningsih, Liya Watulandi, Micki Zahira, Salwa Ghina