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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Petanda : Jurnal Ilmu Komunikasi dan Humaniora Jurnal Cyber PR Hybrid Advertising Journal: Publication for Advertising Studies Jurnal Komunikasi & Media Digital
Ardan Achmad
Universitas Prof. Dr. Moestopo (Beragama)
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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STUDENTS’ SATISFACTION IN USING E-LEARNING DURING THE COVID-19 PANDEMIC Hermawan, Herry; Nilamsari, Natalina; Achmad, Ardan
Moestopo International Review on Social, Humanities, and Sciences Vol. 3 No. 2 (2023)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v3i2.58

Abstract

This study considers Transformative Learning Theory of online students. This research aims to evaluate the level of student satisfaction with online learning platforms and learning experiences during the novel coronavirus COVID-19 pandemic. Data were collected through a quantitative study applying online questionnaire carried out in December 2022 – August 2023, using a representative sample (N=104). Findings showed students highly satisfied with the online learning environment and with the school support during COVID-19 pandemic. This study also found that most of the students highly preferred the online learning or the blended learning classroom. The students highly preferred with Zoom as the learning platform and as a course delivery tool. The findings has contributed to the evolving of the Transformative Learning Theory, particularly in online learning in developing contries like Indonesia. This study provides implications to e-education, educators, education institutions, and website system developers of online learning sites dealing with materials and services.
Pengaruh Penggunaan Instagram Hastag Local Pride Indonesia Terhadap Minat Beli Komunitas Backpacker Jakarta Palova, Vendra; Achmad, Ardan; Sungkono, Nono
Hybrid Advertising Journal: Publication for Advertising Studies Vol 2, No 1 (2023)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Penggunaan Instagram Hastag Local Pride Indonesia Terhadap Minat Beli Komunitas Backpacker Jakarta. Teori yang digunakan teori media sosial dan model attention, interest, desire, action (AIDA). Metode penelitian survei dengan pendekatan kuantitatif. Jenis penelitian yang digunakan eksplanatif. Populasi penelitian yakni komunitas Backpacker Jakarta. Sampel penelitian sebanyak 255 komunitas dengan teknik pengambilan sampelnya purposive sampling. Data dikumpulkan melalui kuesioner dan metode analisis data menggunakan regresi linear sederhana. Hasil temuan penelitian menunjukkan terdapat pengaruh Penggunaan Instagram Hastag Local Pride Indonesia Terhadap Minat Beli Komunitas Backpacker Jakarta yang signifikan dengan besarnya pengaruh termasuk kategori pengaruh kuat, artinya bahwa semakin meningkatnya penggunaan Instagram Hastag Local Pride Indonesia maka akan semakin meningkat minat beli Komunitas Backpacker Jakarta. Dari hasil koefisien determinasi, diketahui besarnya persentase minat beli Komunitas Backpacker Jakarta setelah dipengaruhi Penggunaan Instagram Hastag Local Pride Indonesia sebesar 57% dan sisanya 43,0% dipengaruhi faktor-faktor lain yang tidak diteliti, seperti iklan di website, iklan di Facebook, dan word of mouth.
Pemahaman Gen Z terhadap Testimoni Digital dalam Storytelling Instagram Farhan, Muhamad; Achmad, Ardan; Putri, Citra Eka
Jurnal Cyber PR Vol 5, No 2 (2025)
Publisher : University of Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/cyberpr.v5i2.6722

Abstract

This study aims to analyze Generation Z’s perceptions of digital testimonials used in Nee’s Coffee’s Instagram storytelling strategy. As a generation that is highly immersed in social media, Generation Z tends to prioritize authenticity, emotional closeness, and the real experiences of other users when evaluating a brand. Unlike previous studies that primarily emphasize the role of influencers or paid advertising in shaping audience trust on social media, this study specifically highlights how digital testimonials based on authentic user experiences, presented through Instagram storytelling, shape Generation Z’s understanding and perceptions of brand credibility. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews with the owner, employees, and Generation Z consumers, supported by observations of Instagram content and documentation of digital activities. The findings indicate that digital testimonials conveyed through Instagram storytelling play an important role in shaping Generation Z’s positive perceptions of brand credibility, emotional appeal, and consumption experience. Testimonials that are authentic, use personal language, and are supported by visual narratives are perceived as more convincing and relevant. In addition, user-generated content encourages the formation of digital word-of-mouth communication and increases audience engagement. This study confirms that digital testimonials within social media storytelling represent an effective communication strategy for reaching and building relationships with Generation Z.
Co-Authors Agustianny, Syahra Fauzia Cakraningsih Citra Eka Putri Herry Hermawan, Herry Jeremy, Jordan Jordan Jeremy Kiagung, Muhammad Akbar Kusumasakti, Bramayanti Muhamad Farhan Nilamsari, Natalina Palova, Vendra Ramadhan, Indra Fajar SANDY SAPUTRA Sungkono, Nono Velrahga, Kevino Dwi