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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Petanda : Jurnal Ilmu Komunikasi dan Humaniora Jurnal Cyber PR Hybrid Advertising Journal: Publication for Advertising Studies Jurnal Komunikasi & Media Digital
Ardan Achmad
Universitas Prof. Dr. Moestopo (Beragama)
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Penggunaan Instagram Hastag Local Pride Indonesia Terhadap Minat Beli Komunitas Backpacker Jakarta Palova, Vendra; Achmad, Ardan; Sungkono, Nono
Hybrid Advertising Journal: Publication for Advertising Studies Vol 2, No 1 (2023)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Penggunaan Instagram Hastag Local Pride Indonesia Terhadap Minat Beli Komunitas Backpacker Jakarta. Teori yang digunakan teori media sosial dan model attention, interest, desire, action (AIDA). Metode penelitian survei dengan pendekatan kuantitatif. Jenis penelitian yang digunakan eksplanatif. Populasi penelitian yakni komunitas Backpacker Jakarta. Sampel penelitian sebanyak 255 komunitas dengan teknik pengambilan sampelnya purposive sampling. Data dikumpulkan melalui kuesioner dan metode analisis data menggunakan regresi linear sederhana. Hasil temuan penelitian menunjukkan terdapat pengaruh Penggunaan Instagram Hastag Local Pride Indonesia Terhadap Minat Beli Komunitas Backpacker Jakarta yang signifikan dengan besarnya pengaruh termasuk kategori pengaruh kuat, artinya bahwa semakin meningkatnya penggunaan Instagram Hastag Local Pride Indonesia maka akan semakin meningkat minat beli Komunitas Backpacker Jakarta. Dari hasil koefisien determinasi, diketahui besarnya persentase minat beli Komunitas Backpacker Jakarta setelah dipengaruhi Penggunaan Instagram Hastag Local Pride Indonesia sebesar 57% dan sisanya 43,0% dipengaruhi faktor-faktor lain yang tidak diteliti, seperti iklan di website, iklan di Facebook, dan word of mouth.
Pemahaman Gen Z terhadap Testimoni Digital dalam Storytelling Instagram Farhan, Muhamad; Achmad, Ardan; Putri, Citra Eka
Jurnal Cyber PR Vol 5, No 2 (2025)
Publisher : University of Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/cyberpr.v5i2.6722

Abstract

This study aims to analyze Generation Z’s perceptions of digital testimonials used in Nee’s Coffee’s Instagram storytelling strategy. As a generation that is highly immersed in social media, Generation Z tends to prioritize authenticity, emotional closeness, and the real experiences of other users when evaluating a brand. Unlike previous studies that primarily emphasize the role of influencers or paid advertising in shaping audience trust on social media, this study specifically highlights how digital testimonials based on authentic user experiences, presented through Instagram storytelling, shape Generation Z’s understanding and perceptions of brand credibility. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews with the owner, employees, and Generation Z consumers, supported by observations of Instagram content and documentation of digital activities. The findings indicate that digital testimonials conveyed through Instagram storytelling play an important role in shaping Generation Z’s positive perceptions of brand credibility, emotional appeal, and consumption experience. Testimonials that are authentic, use personal language, and are supported by visual narratives are perceived as more convincing and relevant. In addition, user-generated content encourages the formation of digital word-of-mouth communication and increases audience engagement. This study confirms that digital testimonials within social media storytelling represent an effective communication strategy for reaching and building relationships with Generation Z.
STRATEGI KOMUNIKASI IMAGE RESTORATION MANTAN NARAPIDANA KASUS NARKOBA DI MASYARAKAT KECAMATAN KEMBANGAN Sandy Saputra; Ardan Achmad; Cakraningsih
Jurnal Komunikasi & Media Digital Vol. 3 No. 1 (2025): Jurnal Komunikasi & Media Digital
Publisher : Program Studi Komunikasi Universitas Pertamina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70611/jkmd.v3i1.51

Abstract

This research focuses on communication strategies for the image restoration of former drug convicts within their families and communities. The study employs a constructivist paradigm with a qualitative approach and descriptive method. A phenomenological perspective is applied, integrating data collection techniques such as in-depth interviews, observations, and documentation. Data validation is conducted through triangulation, while data analysis follows the Miles and Huberman technique. The findings reveal that image restoration strategies among former drug convicts are effectively implemented by applying William Benoit's theory of image restoration, which consists of five strategic approaches. The results demonstrate that these strategies contribute significantly to rebuilding public trust within the Kembangan District community. Among these, "Reducing Offensiveness" and "Corrective Action" emerge as the most crucial strategies. Through honesty (Reducing Offensiveness), sincere remorse (Reducing Offensiveness), and concrete change-oriented actions (Corrective Action), former drug convicts can successfully rehabilitate their damaged public image.
Co-Authors Agustianny, Syahra Fauzia Cakraningsih Cakraningsih Citra Eka Putri Herry Hermawan, Herry Jeremy, Jordan Jordan Jeremy Kiagung, Muhammad Akbar Kusumasakti, Bramayanti Muhamad Farhan Nilamsari, Natalina Palova, Vendra Ramadhan, Indra Fajar SANDY SAPUTRA Sandy Saputra Sungkono, Nono Velrahga, Kevino Dwi