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All Journal Habitat Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis)
Ulinnuha, Husna
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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The Effect of Human and Spatial Crowding on Repurchase Intention in Restaurant Using Brand and Customer Satisfaction as a Mediation Variable Ulinnuha, Husna; Setiawan, Budi; Isaskar, Riyanti; Wahyuningtyas, Agustina Shinta Hartati
HABITAT Vol. 36 No. 1 (2025): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.1.5

Abstract

Crowding in the physical environment of restaurants are common in popular restaurants. Human crowding refers to the large number of visitors in the restaurant. And spatial crowding refers to the dense physical environment of a restaurant, such as a large number of tables and chairs and decorations or restaurant design ornaments that are dense enough to make the restaurant look narrower. Through this density and crowding, restaurants must provide a good image or reputation to increase consumer attachment, satisfaction, and repurchase intentions. Data was collected using an online questionnaire and distributed to 200 respondents from spicy noodle restaurant consumers. Furthermore, data analysis uses SEM-PLS (Structural Equation Modeling - Partial Least Square) with the help of WarpPLS 8.0 software. The results showed that human and spatial crowding affects brand image, brand image affects brand attachment and customer satisfaction, brand attachment and customer satisfaction affect repurchase intention, and human and spatial crowding influence repurchase intention through brand image, brand attachment, and customer satisfaction as mediation. Based on this study's results, the operant hoped that the restaurant can determine strategies by considering variables and indicators that can increase customer satisfaction and repurchase intentions.
Analisis Efisiensi Pemasaran Pakcoy ( Brassica Rapa L. ) Bersertifikat Prima-3 (Studi Kasus Di Desa Tawangargo, Kecamatan Karangploso, Kabupaten Malang) Ulinnuha, Husna; Muhaimin, Abdul Wahib; Faizal, Febriananda; Setiawan, Budi; Isaskar, Riyanti
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 3 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.03.31

Abstract

Desa Tawangargo merupakan penghasil pakcoy dan menjadi salah satu daerah di Karangploso yang menerapkan praktik pertanian ramah lingkungan. Produk yang dihasilkan aman dikonsumsi dan aman dari pestisida, sehingga pemerintah memberikan sertifikat Prima 3. Petani memasarkan ke lembaga pemasaran karena keterbatasan dalam menjalankan fungsi pemasaran. Hal ini menyebabkan rendahnya harga tawar bagi petani, margin pemasaran yang tinggi, dan perbedaan pembagian harga. Penelitian ini bertujuan untuk mendeskripsikan pola saluran pemasaran, menganalisis efisiensi biaya dan operasional serta memberikan strategi agar petani Desa Tawangargo dapat meningkatkan efisiensi pemasaran pakcoy. Metode pengambilan sampel petani menggunakan metode sensus dengan jumlah sampel sebanyak 9 orang petani pakcoy bersertifikat, sedangkan snowball sampling dilakukan untuk mengambil sampel lembaga pemasaran. Hasil penelitian diperoleh bahwa terdapat 3 saluran pemasaran pada lokasi penelitian. Saluran pemasaran I merupakan saluran pemasaran yang paling efisien. Sedangkan saluran pemasaran III merupakan saluran pemasaran yang tidak efisien karena memperoleh margin yang tinggi dan nilai farmer's share kurang dari 50% yaitu 34,4%.
HOW CROWDS OF PEOPLE IN A RESTAURANT CAN BUILD THE RESTAURANT’S IMAGE AND IMPROVE CUSTOMER SATISFACTION? Ulinnuha, Husna; Setiawan, Budi; Isaskar, Riyanti; Wahyuningtyas, Agustina Shinta Hartati
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 1 (2025): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i1.82889

Abstract

Restaurant crowds are common these days, especially in popular restaurants. This is characterized by the number of visitors who want to eat at the restaurant. The crowd of a restaurant occurs because many people are enthusiastic and curious to visit the restaurant. The crowd of a restaurant can determine consumer behavior in the long run, and can even create an image of the restaurant. This study aims to examine the relationship between crowds, restaurant image, brand trust, brand attachment, and customer satisfaction. The data collection technique in this study was carried out using an online questionnaire (google form) distributed to 250 respondents who had visited a spicy noodle restaurant in Malang City. Data processing was carried out using the SEM-PLS (Structural Equation Modeling - Partial Least Square) method with WarpPLS 8.0 software. The results showed that the human crowding variable has a significant influence on restaurant image. In addition, restaurant image also significantly affects brand trust and brand attachment, and brand trust and brand attachment also significantly affect customer satisfaction. Based on the results of the study, business actors are expected to improve service quality, such as responsiveness in serving crowded restaurants so that later they can improve the image of the restaurant.
Co-Authors Abdul Wahib Muhaimin Budi Setiawan Faizal, Febriananda Riyanti Isaskar Wahyuningtyas, Agustina Shinta Hartati