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All Journal Jurnal Social Economic of Agriculture AGRISE Habitat Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Ekonomi dan Bisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Anjoro : International Journal of Agriculture and Business Indonesian Collaboration Journal of Community Services (ICJCS)
Wahyuningtyas, Agustina Shinta Hartati
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Materials Science & Nanotechnology Physics Social Sciences Other

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The Influence of Crowdedness and Brand Experience to Increase the Customer Loyalty in a Spicy Noodle Restaurant Rahma, Tazkiyah Hasti Paramita; Setiawan, Budi; Isaskar, Riyanti; Wahyuningtyas, Agustina Shinta Hartati
Jurnal Social Economic of Agriculture Vol 13, No 1 (2024): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i1.75400

Abstract

Malang City is known as a tourist and student city that experiences population growth every year causing crowdedness phenomenon in several destinations, one of which is at Mie Gacoan restaurant. Crowdedness is a part of environmental psychology that can influence customers to buy and visit the restaurant in the future. Brand experience is another component that can influence customer loyalty in the long term, because loyalty is often considered a behavior that is reflected by customers and is considered a form of a way to maintain the existence of a restaurant and achieve a competitive advantage. This research aims to find out how crowding and brand experience influence brand image to increase customer loyalty through word of mouth. The respondents for this research were 250 people using purposive sampling and using a questionnaire. The method used is partial least squares "“ structural equation modeling (PLS-SEM). The results show that crowding has a positive and significant effect on brand image, brand experience has a positive and significant effect on brand image and word of mouth, brand image has a positive and significant effect on word of mouth, and word of mouth has a positive and significant effect on customer loyalty.
PENGARUH ELECTRONIC WORD OF MOUTH (eWOM) DAN CITRA MEREK TERHADAP MINAT BELI PRODUK PERAWATAN WAJAH BERBAHAN HERBAL Pangaribuan, Dinda Aulia Sari; Aprilia, Anisa; Wahyuningtyas, Agustina Shinta Hartati
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 4 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

When someone gets information in the form of review valence and they feel that the review influences them, review helpfulness can be formed, and the brand image that product X already has will influence trust in business actors, which can ultimately lead to purchase intention. The aim of this reasearch is to analyze the influence of review valence on review helpfulness, review valence on purchase intention X herbal skincare products, review helpfulness on purchase intention X herbal skincare products, and the influence of brand image in moderating the indirect relationship between review valence and purchase intention through review helpfulness. The research was carried out via Instagram, TikTok and X (Twitter) social media accounts from November to December 2023. The total sample was 60 students who carried out by non-probability sampling using purposive sampling technique. Data was collected by distributing online questionnaires, then analyzed using SEM-PLS with SmartPLS software. The research results show that review valence has a positive and significant effect on review helpfulness, review valence has a positive and significant effect on purchase intention, review helpfulness has a positive and significant effect on purchase intention, and high brand image has a positive but not significant effect, thereby reducing the strength of the relationship between review valence on purchase intention through review helpfulness. The R-Square value shows 0.20, which means that the review valence and review helpfulness variables influence consumer purchase intention by 20% and the rest through other non-model variables.
PENGEMBANGAN POTENSI LITERASI EKOWISATA DESA NGADAS MELALUI EDUKASI DWIBAHASA Prasetyaningrum, Dian Islami; Wahyuningtyas, Agustina Shinta Hartati; Kusuma, Putra Gylang Rachmad; Ashif, Faiz Salas; Pramesti, Amelia Putri; Setiawan, Nisrina Marlita
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 1 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i1.191

Abstract

Developing ecotourism literacy in Ngadas Village is an effort to increase community understanding of the importance of environmental conservation and sustainable use of natural potential. This article highlights a community service initiative that focuses on community empowerment through bilingual education to introduce the concept of ecotourism. This program aims to improve communication skills in Indonesian and English among village residents, especially in the context of ecotourism, to broaden the horizons of village communities, especially school-age children at the elementary school (SD) level. Bilingual educational activities include an introduction to the natural and industrial ecotourism potential in Ngadas Village, training and learning about language in English vocabulary and simple conversations with foreign tourists. In its implementation, this community service activity received a warm welcome from the participants. It was reflected in the participants' activeness during the activity. The expected result is the creation of a community better prepared to face the development of the local ecotourism sector that is globally competitive and able to contribute to nature conservation and improve the local economy. Hopefully, this program can become an effective community empowerment model for other tourist villages in Indonesia
Identifying contributing variables on rice production: Case study of rural smallholder farmers Berlian, Gladys; Wahyuningtyas, Agustina Shinta Hartati; Setiawan, Budi
Anjoro: International Journal of Agriculture and Business Vol 5 No 2 (2024): Anjoro
Publisher : Agribusiness Department, Agriculture and Forestry Faculty, Universitas Sulawesi Barat, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/anjoro.v5i2.3491

Abstract

Risks faced by agricultural actors in the food commodity sector can affect farmers' ability to meet food supply needs. Decreased production in rice commodities is one phenomenon that often occurs. The decline in production can be caused by various factors. The purpose of this study is to determine the effect of land area, number of seeds, land fragmentation, and the extent of pest attacks on production yields and to determine the level of criticality of each risk faced by agricultural actors that affect production decline. This study uses Multiple Linear Regression analysis to determine the production factors that affect production yields and Failure Mode Effect Analysis (FMEA) is used to determine the level of criticality of the risks faced. The results of this study state that the variables of land area, seeds, and land fragmentation have a positive relationship to production yields while the variable area of pest attack has a negative relationship to production yields. In the FMEA analysis, it is known that the level of criticality of each risk faced by agricultural actors is the risk of supply to suppliers, production risk to farmers, social risk to farmer groups, and institutional risk to extension workers.
The Effect of Human and Spatial Crowding on Repurchase Intention in Restaurant Using Brand and Customer Satisfaction as a Mediation Variable Ulinnuha, Husna; Setiawan, Budi; Isaskar, Riyanti; Wahyuningtyas, Agustina Shinta Hartati
HABITAT Vol. 36 No. 1 (2025): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.1.5

Abstract

Crowding in the physical environment of restaurants are common in popular restaurants. Human crowding refers to the large number of visitors in the restaurant. And spatial crowding refers to the dense physical environment of a restaurant, such as a large number of tables and chairs and decorations or restaurant design ornaments that are dense enough to make the restaurant look narrower. Through this density and crowding, restaurants must provide a good image or reputation to increase consumer attachment, satisfaction, and repurchase intentions. Data was collected using an online questionnaire and distributed to 200 respondents from spicy noodle restaurant consumers. Furthermore, data analysis uses SEM-PLS (Structural Equation Modeling - Partial Least Square) with the help of WarpPLS 8.0 software. The results showed that human and spatial crowding affects brand image, brand image affects brand attachment and customer satisfaction, brand attachment and customer satisfaction affect repurchase intention, and human and spatial crowding influence repurchase intention through brand image, brand attachment, and customer satisfaction as mediation. Based on this study's results, the operant hoped that the restaurant can determine strategies by considering variables and indicators that can increase customer satisfaction and repurchase intentions.
The influence of crowdedness on brand image and its impact on word of mouth Nasa, Alda Rizkino Wega Intan; Wahyuningtyas, Agustina Shinta Hartati; Haryati, Novi; Isaskar, Riyanti
Jurnal Ekonomi dan Bisnis Vol. 28 No. 2 (2025)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v28i2.13995

Abstract

Popularitas yang terjadi pada sebuah restoran dapat menyebabkan keramaian yang tak terhindarkan, seperti yang terjadi pada restoran Mie Gacoan di Kota Malang, di mana tempat tersebut menarik sejumlah besar pengunjung setiap harinya. Situasi ini dapat menimbulkan berbagai dampak negatif seperti antrean yang panjang, waktu tunggu layanan yang lama, dan masalah kesesakan, baik dalam hal kesesakan manusia maupun kesesakan spasial. Kesesakan manusia mengacu pada sesaknya suatu tempat akibat terdapat banyaknya orang, sedangkan kesesakan spasial mengacu pada benda-benda non-manusia yang memenuhi suatu ruangan seperti meja, kursi, dan berbagai dekorasi lainnya. Kondisi ini dapat mempengaruhi citra merek pada suatu restoran, yang pada akhirnya akan memengaruhi komunikasi dari mulut ke mulut yang diinisiasi oleh konsumen. Penelitian ini menggunakan analisis Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan sampel sebanyak 150 responden. Temuan penelitian ini menunjukkan adanya hubungan positif antara kesesakan manusia dengan citra merek, serta antara kesesakan spasial dengan citra merek. Demikian pula, terdapat korelasi positif antara citra merek dan komunikasi dari mulut ke mulut, yang menunjukkan pengaruh yang signifikan antara hubungan tersebut.
THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION, CUSTOMER DELIGHT AND CONSUMER LOYALTY AT LEGENDARY RESTAURANTS IN MALANG CITY Riyadi, Sahrul Dwi; Wahyuningtyas, Agustina Shinta Hartati; Andriani, Dwi Retno
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.3

Abstract

The competition in the restaurant industry is very tight, with many competitors that have sprung up with various strategies, such as providing the best quality of service to their consumers. This is also experienced by legendary restaurants A, B, C, and D, which have been selling culinary specialties of Malang City for decades with recipes that have been passed down from generation to generation. The experience of non-optimal service quality will affect customer satisfaction and can affect the level of consumer loyalty to legendary restaurants. Therefore, it is very important to conduct this research to determine the effect of service quality on customer satisfaction and loyalty, as well as the role of brand image in moderating it. This research was analyzed using SEM-PLS with 100 respondents. This research shows that the service quality provided by the four restaurants has a positive and significant impact on customer satisfaction, customer delight, and customer loyalty because the quality of service provided by the four restaurants is considered good.
Technical Efficiency Analysis of Rice Farming (Case Study) Jannah, Miftahul; Hanani, Nuhfil; Wahyuningtyas, Agustina Shinta Hartati
Jurnal Penelitian Pendidikan IPA Vol 10 No SpecialIssue (2024): Science Education, Ecotourism, Health Science
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10iSpecialIssue.7737

Abstract

Efficiency is an important aspect for farmers as a tool for measuring production decisions regarding available alternatives. There are several differences in efficiency at the operational level, one of which is worth paying attention to is technical efficiency. The aims of this research are, to describe rice farming in Jati Village, Gondang Bojonegoro District, to analyze the technical efficiency of production in rice farming activities in Jari Village, Gondang Bojonegoro District, to analyze the influence of factors on technical efficiency in activities farming in Jari Village, Gondang District, Bojonegoro. The approach used to analyze the data is Data Envelopment Analysis (DEA) and Tobit regression. In the 2023 planting season, farmers are generally worried about climatic factors that are starting to be unpredictable, an uncertain climate will be an obstacle for farmers to plant rice twice, farmers are still not using inputs according to the recommended use, as in use of seeds and fertilizer. Farmers can still reduce seeds by 5.84 kg, fertilizer by 60.01 kg, plant maintenance medicine by 0.40 liters, labor by 3.81 HOK, and use of tractor engines by 94 minutes. Increasing technical efficiency in farming is strongly influenced by socio-economic factors of farmers. The factors that influence the technical efficiency value of rice farming in Jari Village are age and workforce. Efforts to increase rice farming can be done by using production inputs in accordance with the recommended composition of government programs
Application of The Marketing Mix Model in Consumer Behavior Analysis and Its Educational Implications: Case Study of Specialty Organic Coffee at Waroeng Kopi Kayumas Setiawati, Nia Rahmi; Muhaimin, Abdul Wahib; Wahyuningtyas, Agustina Shinta Hartati
Jurnal Penelitian Pendidikan IPA Vol 11 No 4 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i4.10063

Abstract

This study explores the influence of the marketing mix on consumer purchasing decisions for specialty organic coffee at Waroeng Kopi Kayumas in Situbondo Regency. It also examines how consumer attitudes and purchase intentions mediate this relationship. Using an accidental sampling method, data were collected from visitors at the café. The results indicate that while the marketing mix does not directly affect purchase decisions significantly, it has a strong and significant impact on consumer attitudes and purchase intentions. In turn, both these factors significantly influence purchasing decisions. Furthermore, the marketing mix indirectly affects purchase decisions through its influence on attitudes and intentions. These findings contribute to a deeper understanding of consumer behaviour, particularly in niche markets like organic products. They also offer practical and educational value providing a model that can be applied in teaching consumer decision-making, marketing strategies, and sustainability practices in agribusiness and entrepreneurship education
Co-Authors Abdul Wahib Muhaimin Anisa Aprilia Ashif, Faiz Salas Berlian, Gladys Budi Setiawan Dwi Retno Andriani Kusuma, Putra Gylang Rachmad Miftahul Jannah Nasa, Alda Rizkino Wega Intan Novi Haryati Nuhfil Hanani Pangaribuan, Dinda Aulia Sari Pramesti, Amelia Putri Prasetyaningrum, Dian Islami Rahma, Tazkiyah Hasti Paramita Riyadi, Sahrul Dwi Riyanti Isaskar Setiawan, Nisrina Marlita Setiawati, Nia Rahmi Ulinnuha, Husna