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All Journal Dinasti International Journal of Management Science Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Putri, Azahra Pratiwi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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The Influence of Green Manufacturing, Green Advertising, and Greenwashing on the Sustainability of Consumer Goods Sector Companies Listed on the Indonesia Stock Exchange (IDX) for the Period 2019-2023 Pratiwi, Wiwik; Hidayat, Malik; Putri, Azahra Pratiwi; Handari, Henni; Arifin, Zainal
Dinasti International Journal of Management Science Vol. 6 No. 3 (2025): Dinasti International Journal of Management Science (January - February 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i3.4177

Abstract

The purpose of this study is to analyze the impact of Green Manufacturing, measured through a dummy variable; Green Advertising, evaluated using the net profit margin ratio; and Greenwashing, assessed based on the PROPER ranking, on Corporate Sustainability, which is determined by the dissemination of sustainability reports following the GRI (Global Reporting Initiative) standard. This research utilizes secondary data, focusing on a population of 125 manufacturing companies, with a sample of 50 companies selected using the purposive sampling method, all of which are listed on the Indonesia Stock Exchange (IDX) for the 2019-2023 period. The panel data regression analysis method is applied using Eviews 13 as the analytical tool. The findings reveal that Green Manufacturing and Greenwashing have a positive but statistically insignificant impact on Corporate Sustainability. Conversely, Green Advertising has a negative but also statistically insignificant effect. Unlike prior studies that included Green Accounting as a variable, this research incorporates Green Manufacturing into the analysis of Corporate Sustainability, with differences also seen in measurement techniques and sample selection. This study uniquely employs the PROPER score to evaluate Greenwashing and Environmental Performance. Collectively, these three factors contribute to Corporate Sustainability, emphasizing that a comprehensive approach addressing various green practices is more effective in enhancing Corporate Sustainability.
FACTORS THAT INFLUENCE COMPANY SUSTAINABILITY Pratiwi, Wiwik; Sitanggang, Tikkos; Putri, Azahra Pratiwi
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1296

Abstract

This study aims to examine the effect of Green Manufacturing, Green Advertising and Environmental performance as measured by PROPER ratings on Corporate Sustainability as measured by the spread of Sustainability Report as measured by the GRI standard. In this study using secondary data, the population in the study were 125 companies which were manufacturing companies and the sample in this study using purposive sampling method there were 50 samples of company data that met the sample criteria obtained using certain criteria in PROPER participating companies listed on the IDX for the 2019-2023 period. The statistical method used in this research is panel data regression analysis, using the Eviews 13 measuring tool. The results in this study indicate that green manufacturing has a positive and significant effect on corporate sustainability, and environmental performance have a positive and insignificant effect on corporate sustainability. Meanwhile, green advertising has a negative and insignificant effect on company sustainability. The difference is that previous researchers used the Green Accounting variable, while this study uses the Green Manufacturing variable on Corporate Sustainability and this study using a dummy variable proxy for companies that disclose environmentally friendly production systems. The three factors jointly influence corporate sustainability, indicating that a holistic approach that includes various green aspects is more effective in encouraging corporate sustainability. Therefore, managers need to adopt a holistic sustainability strategy, ensuring good integration between various green aspects to achieve better sustainability and increase consumer confidence.
Co-Authors Handari, Henni Hidayat, Malik Pratiwi, Wiwik Sitanggang, Tikkos Zainal Arifin