Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Agribisnis dan Agroindustri
Qur’ani, Syifa Fauzia
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Produk, Citra Merek dan Harga Terhadap Keputusan Pembelian Konsumen di Kopi Male Kabupaten Situbondo Ismail, Andi Muhammad; Qur’ani, Syifa Fauzia; Gemaputri, Ariesia Ayuning; Andini, Paramita
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 3 No. 1 (2023): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v3i1.71

Abstract

This research is motivated by the increasing number of new drink shops that are appearing, one of which is coffee drink products. The company that produces coffee drinks in the city of Situbondo is Kopi Male. This research aims to analyze and test the influence of product quality, brand image and price on consumer purchasing decisions at Kopi Male, Situbondo Regency. The population in this study were all consumers who purchased coffee beverage products at Kopi Male with a sample of 40 respondents. The analytical tool used in this research is multiple linear regression analysis with the help of SPSS 22.00. The results of this research can be concluded that the variables product quality (X1), brand image (X2) and price (X3) simultaneously have a significant influence on consumer purchasing decisions (Y) at Kopi Male Situbondo Regency. Partially, the results of this research can be concluded that the product quality (X1) and price (X3) variables have a significant effect on consumer purchasing decisions at Kopi Male, Situbondo Regency, while the brand image variable (X2) has an insignificant effect on consumer purchasing decisions (Y) at Kopi Male. Situbondo Regency. The price variable (X3) is the variable that has the dominant influence on consumers' purchasing decisions (Y) at Kopi Male, Situbondo Regency.
Co-Authors Andini, Paramita Gemaputri, Ariesia Ayuning Ismail, Andi Muhammad