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p-Index From 2020 - 2025
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All Journal Journal of Islamic Economics and Finance Terang: Jurnal Kajian Ilmu Sosial, Politik dan Hukum
Dwi Nur Farah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Kampanye Advertising dalam Era Digital: Pengaruh Media Sosial terhadap Pemaknaan Realitas Sosial Ridho Hafiz Maulana; Dwi Nur Farah; Hesty Nurlita Fauzia; Much Syahrul Romadhon; M. Nofal Abdillah; Muhammad Ilzam Firdaus
Terang : Jurnal Kajian Ilmu Sosial, Politik dan Hukum Vol. 2 No. 2 (2025): Juni : Terang : Jurnal Kajian Ilmu Sosial, Politik dan Hukum
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/terang.v2i2.922

Abstract

This study examines the transformation of advertising campaigns in the digital era and how social media has an impact on the meaning of consumers' social reality. Through a comprehensive literature review and case analysis, the study identified the mechanisms by which personalized advertising content on social media platforms alters the perception of an individual's social reality. The results showed that the targeting algorithm and filter bubble created a polarized space of information, resulting in a distorted representation of reality. This study contributes to an understanding of how digital advertising strategies affect the social construction of reality and proposes an ethical framework for advertising practitioners in the age of social media.
International Business Finance : Multinational Corporation Abdul Rohim; Dwi Nur Farah; Hesty Nurlita Fauzia; M Nofal Abdillah; Muhammad Ilzam Firdaus
Journal of Islamic Economics and Finance Vol. 3 No. 3 (2025): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v3i3.2980

Abstract

  This study examines the role of multinational corporations (MNCs) in the context of international business finance, focusing on the reasons for overseas expansion and the globalization of financial products and markets. The discussion includes strategic, operational, and financial motivations that drive companies to expand internationally. In addition, this study analyzes the impact of global financial market integration on MNCs' cross-border activities. The study concludes that global expansion and market globalization provide MNCs with opportunities to increase efficiency, reach new markets, and manage risk more optimally in an interconnected economy.
Co-Authors Abdul Rohim, Abdul Hesty Nurlita Fauzia M Nofal Abdillah M. Nofal Abdillah Much Syahrul Romadhon Muhammad Ilzam Firdaus Ridho Hafiz Maulana