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All Journal Amalee: Indonesian Journal of Community Research & Engagement Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Terang: Jurnal Kajian Ilmu Sosial, Politik dan Hukum
Ridho Hafiz Maulana
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Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Kampanye Advertising dalam Era Digital: Pengaruh Media Sosial terhadap Pemaknaan Realitas Sosial Ridho Hafiz Maulana; Dwi Nur Farah; Hesty Nurlita Fauzia; Much Syahrul Romadhon; M. Nofal Abdillah; Muhammad Ilzam Firdaus
Terang : Jurnal Kajian Ilmu Sosial, Politik dan Hukum Vol. 2 No. 2 (2025): Juni : Terang : Jurnal Kajian Ilmu Sosial, Politik dan Hukum
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/terang.v2i2.922

Abstract

This study examines the transformation of advertising campaigns in the digital era and how social media has an impact on the meaning of consumers' social reality. Through a comprehensive literature review and case analysis, the study identified the mechanisms by which personalized advertising content on social media platforms alters the perception of an individual's social reality. The results showed that the targeting algorithm and filter bubble created a polarized space of information, resulting in a distorted representation of reality. This study contributes to an understanding of how digital advertising strategies affect the social construction of reality and proposes an ethical framework for advertising practitioners in the age of social media.
Merger, Akuisisi, dan LBO sebagai Instrumen Restrukturisasi Keuangan: Analisis Literatur Terkini Muchammad Mujib; Lumhatus Shofi Sa`adah; Aprilia Wulandari; Waris Adi Darmawan; Ridho Hafiz Maulana; Achmad Candra Irawan
Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik Vol. 2 No. 3 (2025): Agustus : Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/sosial.v2i3.2111

Abstract

Finansial restructuring is an important strategy in maintaining company sustainability and growth, especially in the face of external and internal pressures. Mergers, acquisitions, and leveraged buyouts (LBOs) are the three main instruments in restructuring strategies used by companies in various sectors. This study aims to systematically review the current academic literature on the impact, challenges, and effectiveness of using mergers, acquisitions, and LBOs in the context of financial restructuring. By reviewing more than 20 sources from academic journals and recent financial reports, this study identifies trends, research gaps, as well as theoretical and practical contributions of each of these instruments. The findings show that all three instruments have significant potential to improve a firm's operational efficiency and capital structure, but also carry substantial risks if not managed strategically.
Green Innovation as a Strategy for Empowering Batik MSMEs: Improving Productivity and Diversification toward Sustainable Green Industry in Pasuruan Regency Rakhmawati, Antin; Wisma Soedarmadji; Khoirul Huda; Muhammad Nizar; Lumhatus Shofi Sa'adah; Ridho Hafiz Maulana
Amalee: Indonesian Journal of Community Research and Engagement Vol. 6 No. 2 (2025): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v6i2.8381

Abstract

The empowerment program for the Batik Canting Cantik community in Pasuruan Regency aims to strengthen the productivity, competitiveness, and sustainability of traditional hand-drawn Batik through the implementation of green innovation. Using a Participatory Action Research (PAR) approach, the study involved 15 artisans over six months through a series of participatory activities, including training, co-design workshops, production trials, and evaluation sessions. Artisans were trained in eco-printing techniques that utilize environmentally friendly natural dyes as alternatives to synthetic dyes, which are known contributors to hazardous waste. Technological innovations such as the introduction of steamers and multifunctional Batik dryers were also implemented to accelerate production processes and reduce dependency on weather conditions. The results show a 50% increase in productivity, a significant reduction in drying time, improved color durability, and enhanced product quality. In addition, marketing capacity was strengthened through training in branding, innovative packaging design, and digital marketing, including the use of social media and online marketplaces, which contributed to a broader national and international market reach. Beyond economic impacts, the program also generated environmental and social benefits by raising awareness of natural resource conservation and promoting sustainable cultural production practices. These findings demonstrate that green innovation is effective in enhancing the competitiveness and long-term sustainability of Batik-based MSMEs.
Co-Authors Achmad Candra Irawan Antin Rakhmawati Aprilia Wulandari Dwi Nur Farah Hesty Nurlita Fauzia Khoirul Huda Lumhatus Shofi Sa'adah Lumhatus Shofi Sa`adah M. Nofal Abdillah Much Syahrul Romadhon Muchammad Mujib Muhammad Ilzam Firdaus Muhammad Nizar Waris Adi Darmawan Wisma Soedarmadji