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All Journal Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Journal of Islamic Economics and Finance Terang: Jurnal Kajian Ilmu Sosial, Politik dan Hukum
Hesty Nurlita Fauzia
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Kampanye Advertising dalam Era Digital: Pengaruh Media Sosial terhadap Pemaknaan Realitas Sosial Ridho Hafiz Maulana; Dwi Nur Farah; Hesty Nurlita Fauzia; Much Syahrul Romadhon; M. Nofal Abdillah; Muhammad Ilzam Firdaus
Terang : Jurnal Kajian Ilmu Sosial, Politik dan Hukum Vol. 2 No. 2 (2025): Juni : Terang : Jurnal Kajian Ilmu Sosial, Politik dan Hukum
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/terang.v2i2.922

Abstract

This study examines the transformation of advertising campaigns in the digital era and how social media has an impact on the meaning of consumers' social reality. Through a comprehensive literature review and case analysis, the study identified the mechanisms by which personalized advertising content on social media platforms alters the perception of an individual's social reality. The results showed that the targeting algorithm and filter bubble created a polarized space of information, resulting in a distorted representation of reality. This study contributes to an understanding of how digital advertising strategies affect the social construction of reality and proposes an ethical framework for advertising practitioners in the age of social media.
International Business Finance : Multinational Corporation Abdul Rohim; Dwi Nur Farah; Hesty Nurlita Fauzia; M Nofal Abdillah; Muhammad Ilzam Firdaus
Journal of Islamic Economics and Finance Vol. 3 No. 3 (2025): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v3i3.2980

Abstract

  This study examines the role of multinational corporations (MNCs) in the context of international business finance, focusing on the reasons for overseas expansion and the globalization of financial products and markets. The discussion includes strategic, operational, and financial motivations that drive companies to expand internationally. In addition, this study analyzes the impact of global financial market integration on MNCs' cross-border activities. The study concludes that global expansion and market globalization provide MNCs with opportunities to increase efficiency, reach new markets, and manage risk more optimally in an interconnected economy.
Integrasi Sistem Pengelolaan Sampah Berkelanjutan Berbasis WhatsApp chatbot di Desa Karangsono Khoirin Maghfiroh; Mukhammad Ilham Mufid; Luluk Badriyah; Mas Muhammad Iwan Falik; Luluk Anisa; Hesty Nurlita Fauzia
Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (Janayu) Vol. 7 No. 2 (2026): Jurnal Pengabdian dan Peningkatan Mutu Masyarakat
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/janayu.v7i2.42620

Abstract

Purpose –The aim of activity to increase understanding of Karangsono Village community in managing waste independently at home and optimizing the role of waste banks and WDS as places for sustainable final waste management through digital technology. Design/methodology/approach – The program implementation stages include socialization, training, mentoring, and evaluation. The waste management system is centralized within the Village-Owned Enterprise (BUMDES) in Karangsono. Findings – According to the activity's results, 95%, 86%, 73%, and 93% respondents respectively, have increased their knowledge of how to distinguish, sort, and properly manage waste. Additionally, 69%, 82%, 78%, 89%, 78%, and 76% respondents have increased their awareness of how to manage household waste, use plastic bags, recycle plastic waste, and avoid piling up waste at home. Finally, 89%, 95%, 84%, 93%, 86%, 84%, and 86% respondents have an impact on aspects of village environment. The Owned Enterprise manages a Waste Bank and Waste Disposal Site (WDS) to facilitate direct waste management by collecting waste from the community. In addition to WDS, there are waste banks that manage dry waste through a savings system similar to that used in financial institutions. Originality/value – Digital technology in the form of WhatsApp Bots helps improve the efficiency of integrated waste management system at WDS and waste banks.
Co-Authors Abdul Rohim, Abdul Dwi Nur Farah Khoirin Maghfiroh Luluk Anisa Luluk Badriyah M Nofal Abdillah M. Nofal Abdillah Mas Muhammad Iwan Falik Much Syahrul Romadhon Muhammad Ilzam Firdaus Mukhammad Ilham Mufid Ridho Hafiz Maulana