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Rahmania, Aftuqa Sholikatur
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGI MENINGKATKAN KEPUASAN PELANGGAN DI RITEL MODERN: TINJAUAN DARI ASPEK KUALITAS LAYANAN, PROMOSI, DAN HARGA Putri Rusdiana Sari; Nurhapsari, Risma; Sholihah, Erlinda; Rahmania, Aftuqa Sholikatur; Kurniawati, Nidya Oktavia; Aninditiyah, Galuh
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/4nmyth13

Abstract

This study unit is configured to execute an analysis of the influence of service quality, promotion, and price parameters in correlation with the customer satisfaction variable within the modern retail system, with the test object focused on Indomaret, Demak City. The data acquisition and processing procedures are implemented through a quantitative survey mechanism involving 100 respondent entities, utilizing a multiple linear regression algorithm as an analytical instrument to map the relationship between independent variables (service quality, promotion, price) and the dependent variable (customer satisfaction). The calculation results indicate that the service quality, promotion, and price components collectively generate a significant impact on the customer satisfaction variable.
Co-Authors Aninditiyah, Galuh Erlinda Sholihah Kurniawati, Nidya Oktavia Nurhapsari, Risma Putri Rusdiana Sari