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All Journal Profit: Jurnal Manajemen, Bisnis dan Akuntansi Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Rohman, Fadillah Fatqur
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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Wardah Dari Pandangan Mahasiswa: Antara Kesadaran, Citra, dan Keputusan Pembelian Cushion Rohman, Fadillah Fatqur; Safanah, Melati Nur; Sari, Novia Fatikhah; Zharifah, Sabnita La'aili Nur; Riswari, Syifa Destiana; Hasanah, Uswatun Nur
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 3 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i3.3611

Abstract

This research attempts to evaluate the impact that brand awareness and brand image have on the purchase decision of Wardah cushion products by Economic Education students of UNS. The sample size consisted of 71 respondents which were collected using purposive sampling technique. Analysis performed included multiple linear regression, classical assumption tests (normality, multicollinearity, heteroscedasticity), t test, F test, and coefficient of determination in SPSS 2022. Results from the analysis indicated that both components, brand awareness and brand image of the Wardah products, separately (partially) yield positive and significant influences on the purchase decision. Moreover, in a concurrent (simultaneous) approach both factors still significantly contribute towards the purchase decision.
Literasi Digital dan Pemanfaatan Aplikasi Duolingo: Analisis pada Siswa Kelas 5 & 6 SDN 4 Mukiran Istighfari, Aisna Chantika Aslinda; Rachmadina, Annisa Nur; Azzahra, Annisa Salma; Panjalu, Damar Prastu; Wulansari, Dinda Restriana; Rohman, Fadillah Fatqur; Septianing, Isti; Dewi, Miranti Sukma; Hapsari, Orisa Sativa; Putri, Therressa Thea; Toro, Muh. Juan Suam
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Vol. 4 No. 2 (2025): Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/sejahtera.v4i2.3760

Abstract

The purpose of this study was to describe the socialization of the Duolingo application in English teaching at SDN 4 Mukiran and to assess its results, challenges, and implications for teaching and learning practices. The background of this research began with the need to master a foreign language in the digital era and the potential of gamified learning applications as a teaching method. This study used a case study with a qualitative-descriptive approach. Data were collected through documentation of classroom and learning activities, teacher notes, and Duolingo usage records (directly observed by 29 participants) during the intervention period. The results showed that the socialization was well-structured and attendance was high during offline sessions; participants experienced an increase in basic English vocabulary, increased motivation to learn, and began practicing independently (10 to 15 minutes of independent practice per day in some cases). Key issues identified included a lack of hardware and internet connectivity, and limited software capabilities for developing advanced oral language skills. Implications of this study suggest that Duolingo should be used as a complementary tool in a blended learning framework, in addition to improving the accessibility of teaching and learning facilities, teacher training, and parental involvement to increase application utilization.
Co-Authors Azzahra, Annisa Salma Dewi, Miranti Sukma Hapsari, Orisa Sativa Hasanah, Uswatun Nur Istighfari, Aisna Chantika Aslinda Panjalu, Damar Prastu Putri, Therressa Thea Rachmadina, Annisa Nur Riswari, Syifa Destiana Safanah, Melati Nur Sari, Novia Fatikhah Septianing, Isti Toro, Muh. Juan Suam Wulansari, Dinda Restriana Zharifah, Sabnita La'aili Nur