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All Journal Profit: Jurnal Manajemen, Bisnis dan Akuntansi Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Hasanah, Uswatun Nur
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions

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Wardah Dari Pandangan Mahasiswa: Antara Kesadaran, Citra, dan Keputusan Pembelian Cushion Rohman, Fadillah Fatqur; Safanah, Melati Nur; Sari, Novia Fatikhah; Zharifah, Sabnita La'aili Nur; Riswari, Syifa Destiana; Hasanah, Uswatun Nur
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 3 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i3.3611

Abstract

This research attempts to evaluate the impact that brand awareness and brand image have on the purchase decision of Wardah cushion products by Economic Education students of UNS. The sample size consisted of 71 respondents which were collected using purposive sampling technique. Analysis performed included multiple linear regression, classical assumption tests (normality, multicollinearity, heteroscedasticity), t test, F test, and coefficient of determination in SPSS 2022. Results from the analysis indicated that both components, brand awareness and brand image of the Wardah products, separately (partially) yield positive and significant influences on the purchase decision. Moreover, in a concurrent (simultaneous) approach both factors still significantly contribute towards the purchase decision.
Pengelolaan Limbah Kulit Buah Naga Menjadi Saus Untuk Mendukung Ketahanan Pangan di Desa Jaten, Karanganyar Utami, Bekti Wahyu; Saputri, Anggi Dwi; Damayanti, Citra; Adha, Fais Fadhila Nur; Nadia, Jasmin; Syaputra, Muhammad Ramadhan; Yunus, Muhammad; Kusumahandayani, Putri; Vitria, Salma; Firdaus, Salsabila; Hasanah, Uswatun Nur
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2025): Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v4i2.3725

Abstract

The UNS Community Service Program (KKN) Batch 68 was conducted from July to August 2025 in Jaten Village, Karanganyar Regency, Central Java. This program focused on educating the community about the utilization of organic waste, particularly dragon fruit (Hylocereus spp.) peel, which is generally underutilized. Dragon fruit peel has the potential to be developed into functional food products as it contains fiber, vitamins, and pectin. Through the “Dragon Fruit Peel Waste Management into Sauce” workshop, participants were provided with knowledge and skills to process organic waste into value-added products while supporting household food security. The implementation methods included counseling, demonstrations, and hands-on practice. The results showed an increase in community understanding of food waste management, improved skills in processing dragon fruit peel into sauce, and the establishment of communication networks among village cadres for program sustainability. This innovation also holds potential to be developed into micro-enterprises in the healthy food sector.
Co-Authors Adha, Fais Fadhila Nur Bekti Wahyu Utami Damayanti, Citra Firdaus, Salsabila Kusumahandayani, Putri Muhammad Yunus Nadia, Jasmin Riswari, Syifa Destiana Rohman, Fadillah Fatqur Safanah, Melati Nur Saputri, Anggi Dwi Sari, Novia Fatikhah Syaputra, Muhammad Ramadhan Vitria, Salma Zharifah, Sabnita La'aili Nur