Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Bisnis Net : Jurnal Ekonomi dan Bisnis
Citra, Laili Putri Nujjiya
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
MENINGKATKAN INTENTION TO VISIT WISATAWAN: PERAN E-WOM, LOKASI, DAN PHYSICAL EVIDENCE PADA HOTEL RANGKAYO BASA PADANG Egim, Ash Shadiq; Fermayani, Riche; Yuliana, Liza; Citra, Laili Putri Nujjiya
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.6338

Abstract

This study was conducted to determine the Role of E-WOM, Location and Physical Evidence on Intention to visit Hotel Rahayo Basa Padang. The analysis technique used in this research is quantitative with multiple linear regression analysis. This study used 100 respondents as a research sample by surveying visitors to the Padang Rangkayo Basa Hotel. The results of the study prove that E-WOM has a positive and significant effect on Intention to visit with a significance of 0.00 <0.05. Location also has a positive and significant effect on Intention to visit with a significance of 0.003 <0.05. Physical evidence has a positive and significant effect on Intention to visit with a significance of 0.00 <0.05. The ability of the independent variables, E-WOM, Location and Physical evidence on the dependent variable, namely Intention to visit, is 92.7%.
Co-Authors Ash Shadiq Egim Riche Fermayani Yuliana, Liza