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All Journal Bisnis Net : Jurnal Ekonomi dan Bisnis
Inayah, Anisa Afri
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Economics, Econometrics & Finance

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EFEKTIFITAS PELATIHAN DALAM MENINGKATKAN KINERJA KARYAWAN (STUDI KASUS PADA PT. BANYUMAS RAYA TRANSPORTASI) Inayah, Anisa Afri; Hermaliawati, Lezyana; Fitricia, Grace Maria; Yuttama, Faizal Rizky; Kurniawan, April
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.5891

Abstract

This research aims to analyze the effectiveness of training in improving employee performance at PT. Banyumas Raya Transportation. Competent and skilled human resources are very important in achieving company goals, especially in an era of intense competition. Training is one of the main strategies to improve employee skills and knowledge. The research method used is descriptive qualitative with a case study approach, which involves interviews with HRD and documentation in the form of recordings related to training that has been carried out over the last three years. The research results show that the training carried out is more focused on drivers, while employees in other divisions have not received specific training. Even though training provides insight and knowledge, its effectiveness is still less than optimal because it does not involve all divisions as a whole. This research aims to ensure that companies provide more targeted training for all divisions, as well as carry out regular evaluations of the training programs that have been implemented. So, it is hoped that employee performance can increase significantly
Analisis Strategi Pemasaran Konvensional Pada UMKM Kacang Goreng Kletik Sonic Jaya Dalam Memepertahankaan Eksistensi Di Era Digitalisasi Oktanita, Andriya; Inayah, Anisa Afri; Saputra, Aditiyo Dwi; Putri, Puspita Lianti
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6995

Abstract

This study is related to conventional marketing strategies implemented by UMKM Kacang Goreng Kletik Sonic Jaya in maintaining its existence in the digital era. The main issue in this study is the dependence of UMKM on traditional marketing strategies such as word of mouth, even though current market competition increasingly relies on digital technology. The purpose of this study is to analyze the effectiveness of conventional marketing strategies in maintaining the existence of UMKM in the midst of the digital era. This study uses a qualitative descriptive approach, with data collection methods in the form of interviews and documentation of UMKM owners and environments. The results of the study indicate that although conventional strategies are still quite effective in the local market, especially in the Pemalang area, there are obstacles in terms of adopting digital technology that can limit market growth. UMKM have limited knowledge and resources to access digital platforms. Therefore, training is needed on digital marketing so that UMKM can increase competitiveness and expand market reach more widely.
Co-Authors Faizal Rizky Yuttama Fitricia, Grace Maria Hermaliawati, Lezyana Kurniawan, April Oktanita, Andriya Putri, Puspita Lianti Saputra, Aditiyo Dwi