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All Journal Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah
Cantika Dewi Apriyani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Respons Strategis Perusahaan terhadap Ancaman Dinamika Kompetitif : Pendekatan Studi Literatur Azmi Talitha Gani; Cantika Dewi Apriyani
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 3 (2025): September: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i1.1840

Abstract

The increasingly dynamic and competitive business environment requires companies to respond strategically to various external threats. This study aims to examine the strategic responses adopted by companies in facing competitive dynamics through a literature review approach. The method used is a systematic review of scholarly articles published in the last five years. The findings indicate that companies implement various strategies—such as product innovation, strategic alliances, and organizational restructuring—as responses to competitive pressures. This study contributes to a better understanding of how companies can survive and grow amidst intense market competition.
Co-Authors Azmi Talitha Gani