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All Journal Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Journal of Business Economics and Management
Cantika Dewi Apriyani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Respons Strategis Perusahaan terhadap Ancaman Dinamika Kompetitif : Pendekatan Studi Literatur Azmi Talitha Gani; Cantika Dewi Apriyani
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 3 (2025): September: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i1.1840

Abstract

The increasingly dynamic and competitive business environment requires companies to respond strategically to various external threats. This study aims to examine the strategic responses adopted by companies in facing competitive dynamics through a literature review approach. The method used is a systematic review of scholarly articles published in the last five years. The findings indicate that companies implement various strategies—such as product innovation, strategic alliances, and organizational restructuring—as responses to competitive pressures. This study contributes to a better understanding of how companies can survive and grow amidst intense market competition.
Tinjauan Literatur Kombinasi Strategi Biaya Rendah–Diferensiasi–Fokus Pada Perusahaan Startup Cantika Dewi Apriyani; Dimas Fernando; Hesti Kusumaningrum
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This article reviews literature on implementing Porter’s generic strategies – cost leadership, differentiation, and focus – and their combinations in startup companies. The aim is to assess the alignment of the article’s content with the focus on combinational strategies. The study employs a systematic qualitative literature review, collecting and analyzing recent (2015–2025) academic articles and case studies related to startup business strategies. The findings indicate that differentiation and focus strategies are generally more effective at driving competitive advantage for startups than a lone cost-leadership approach. Integrating differentiation with cost leadership can create synergies of added value and operational efficiency. For example, some culinary ventures combine unique product attributes with cost control to attract customers. In conclusion, startups are advised to align their strategic choices with market characteristics and consider hybrid strategies to build sustainable competitive advantage.
Co-Authors Azmi Talitha Gani Dimas Fernando Kusumaningrum, Hesti